- Kristopher Fraser |
New York - Tod's has become the latest luxury brand to enter the world of e-commerce. Net-a-porter.com will be carrying the Italian luxury brand's ready-to-wear collection exclusively online for two seasons. Tod's women's collection will launch online on net-a-porter.com on July 29, while their men's wear collection will launch on mrporter.com on September 8.
Prior to their partnership with Net-a-porter, Tod's exclusively sold their ready-to-wear collections in their own brick-and-mortar stores. Net-a-porter has become the go-to place for luxury brands to explore their e-commerce power. In April, Chanel launched their first e-commerce endeavor, the Coco Crush jewelry collection, to be sold exclusively through Net-a-porter.
Tod's to sell ready-to-wear collection through Net-a-porter
Tom Ford, who was one of the first luxury brands to make e-commerce available through his own site, launched his women's ready-to-wear on the site earlier this month, with his men's wear collection to launch on mrporter.com in September. Last week, Net-a-porter launched an exclusive capsule collection with Dolce and Gabbana called Portofino.
Net-a-porter and Mr. Porter have carried Tod's leather goods and accessories since 2012. Given the success of their leather goods and accessories, Net-a-porter is expecting their ready-to-wear collection to be a success. “Since launching Tod’s accessories last year on Net-a-porter.com we have seen an overwhelming response from our global customers who love the refined, understated style that distinguishes the Tod’s brand,” Sarah Rutson, Vice President of Global Buying at Net-a-porter, was quoted saying to WWD. “I am confident the response to the ready-to-wear will be equally as positive.”