Tommy John and Stantt opening joint pop-up shop
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Tommy John and Stantt are teaming up. The underwear and custom shirt brand will be hosting a joint pop-up shop at the Roger Smith Hotel in New York from March 29 to March 31.
This is the first time men's underwear label Tommy John has had a partnership for a pop-up shop. The brand is sold in department stores like Bloomingdale's, Nordstrom, and Dillard's.
“A partnership between Stantt and Tommy John is a natural fit,” said Tom Patterson, who founded Tommy John in 2008, to WWD. “Most guys that wear dress shirts also wear an undershirt. Just as many women don’t leave home without a bra, most guys don’t leave the house in a dress shirt without also wearing an undershirt. With Tommy John, Stantt shirts look, feel and fit the best way possible.”
Stantt is sold at Saks Fifth Avenue. Their claim to fame is using three measurements and patented DataFit technology to match a customer to one of their 75 shirt sizes. Those who visit the pop-up can be fitted for a shirt that will be matched with a Tommy John undershirt. For every three shirts purchased, a free Tommy John Second Skin undershirt will be received. For every two shirts purchased, a pair of Tommy John socks will be received.
Shoppers can also order additional Tommy John items like undergarments and athleisure from tablets in store.
photo:stantt.com