Toms introduces new giving model with Stand for Tomorrow

Footwear brand Toms has created a business using a giving model that allows it to provide shoes, glasses and safe water to over 88 million people with its profits. Now, the company is launching a new program called Stand for Tomorrow, according to an announcement from the brand.

With Stand for Tomorrow, Toms is expanding its range of organizations to give to, providing its customers with a choice in the matter. When buying a product from the shoe brand, consumers are able to select a specific issue they want to direct a percentage of the profits for the chosen category. These issues range from the original shoes, glasses and water donations to mental health, homelessness, equality and the fight against gun violence.

Consumers are able to take part in the Stand for Tomorrow program on Toms’ website.

Image: Courtesy of Toms