Topshop opens flagship store in NYC

British fashion chain Topshop will open the doors to its brand new flagship store on New York\'s Fifth Avenue this Wednesday. It will be the chain\'s second store in New York, and second only in size to Topshop\'s Oxford Street store, making this the brand's second largest store in the world.

Finding the Fifth Avenue location took some time. Topshop opened its first New York store in Soho in 2009. According to Arcadia boss Sir Philip Green, Fifth Avenue is the dream location of every retailer, but it required patience and hard work to realize this dream. In an interview with WWD, Green said: "This has been a long journey. There is nothing simple in New York. Nobody understands the word 'easy'."

According to WWD's sources, the London flagship generates annual sales of 250 million dollars (156.4 million pounds). The Fifth Avenue store - which counts 4 floors and 33,000 square feet, making it a third the size of the London store - is expected to generate annual sales of at least 80 million dollars (50 million pounds).

Green refused to speculate or divulge information regarding the expected sales volume. "I'm a retailer, not a clairvoyant," he said. He does, however, expect to make a profit with this new location, as opposed to some retailers who regard the high-cost address as more of a marketing tool than a profit-making enterprise.