Triumph debuts spring/summer 16 collection

Lingerie maker Triumph debuted their spring/summer '16 collection at their corporate offices in midtown Manhattan this week, with a press preview days taking place on Wednesday, October 28, and Thursday October 29. The brand, which over 129 years ago began as a family-run corsetry business in Germany, has really brought the luxury this season.

One of their new spring/summer '16 offerings include a new style, the Elusive Essence. The Elusive Essence Balconette Bra was designed with comfort in mind. Triumph is working on making their bra offerings more comfortable for their customers, specifically U.S. customers who want a bra that is easier to move around in.

The bra has scalloped lace along the bra cup, and comes with a matching mesh bikini bottom with scalloped lace on the hips. The scalloped detailing help add a strong sense of femininity that customers have come to continuously expect from the brand for 125 years. The Elusive Essence Bra retails at 98 dollars, and the bikini retails at 60 dollars.

Triumph holds press preview days in midtown offices

The brand is also winning accolades for their innovative designs as well. This year, they were the only lingerie brand up for a Red Dot Award for their Magic Wire Bra. The Red Dot Award is an internationally organized competition that praises the best products of the year in categories ranging from lamps to fashion.

This season, Triumph is introducing silicone underwire technology. The new Magic Wire Shape Up Bra and the Magic Boost body dress will also be introduced for spring 2016 in pastel color palates. The price point for the Magic Wire Shape Up Bra is 64 dollars, and the price point for the Magic Boost Body Dress is 90 dollars.

Triumph is excited to present new sleepwear offerings this season as well. Sleepwear has been a growing category for the brand over the past several years. The new offerings include a violet dark combo Mon Bel amour Spotlight Chemise that comes in satin-crepe, an orange chiffon Mon Amour Fou Babydoll Nightdress with scalloped lace along the neckline and matching robes for both.

With a major market in Europe, Triumph's new offerings are sure to boost their market presence internationally. The company's current sales figures are not made public, but the plan is to continue finding ways to increase sales and revenue. As they work on competing with brands like Wacoal and Chantelle, these new offerings have the company poised to be a major competitor next season in the lingerie market.

photo: courtesy of HL Group