US-based online apparel retailer Krown Kouture enters India

US apparel site Krown Kouture has launched in India. It offers a fitting service for both for men and women, traditional style pieces as well as classic western wear silhouettes. The ready-to-wear lines include office wear for both men and women. The brand has identified a growing demand for luxury clothing and accessories in India and foresees wedding wear being a big product category in the region. In a country where weddings are a huge cultural affair, there’s a continuous demand for wedding outfits. Indian shoppers can now order from Krown Kouture’s e-commerce site and can order bespoke outfits which will be produced and delivered in 21 days. The brand also retails fine jewelry and accessories which can be made to measure.