- Danielle Wightman-Stone |
Yoox Net-a-Porter Group is teaming up with luxury fashion house Valentino to create a new omnichannel business model, which it states will “elevate the customer experience by reinventing the relationship between luxury brands and online retailers”.
The partnership will see the creation of an online flagship store platform called ‘Next Era’ that will enable Valentino customers to access inventory from all Valentino’s boutiques and logistics centres as well as the Yoox Net-a-Porter Group’s global network of eight fulfilment centres from New York to Dubai and Milan to Shanghai.
This new platform aims to give Valentino customers greater access to a more extensive product selection, as well as offer smoother in-store mobile features including better checkout, full product information and online inventory, alongside faster delivery, and an enhanced service available in major cities where orders can be fulfilled from Valentino boutiques.
Yoox Net-a-Porter Group to create a “superior retail experience” for Valentino
‘Next Era’ combines Yoox Net-a-Porter Group technology with a leading-edge Order Management System created in partnership with IBM that offers Valentino a single view of its inventory and a comprehensive profile of its customer base.
As part of the partnership, Yoox Net-a-Porter Group will also create a fully revamped Valentino.com, which it states will become a “superior retail experience” with a mobile-centric interface, a new look and feel and new functionality powered by Artificial Intelligence such as on-site personalisation and contextual search, enabling customers to use “natural language” to interact with the digital store.
In addition to being a benefit to Valentino customers, the new omnichannel model will also extend to Net-a-Porter and Mr Porter, as their 10 million customers will also be able to access the enhanced Valentino inventory and services.
Next Era is expected to launch in early 2018, with similar partnerships expected to follow, as Yoox Net-a-Porter Group has agreements with other luxury brands.
Images: courtesy of Yoox Net-a-Porter Group/Valentino