Versace opens boutique in New York's SoHo

Versace has opened a boutique at 11 Greene Street in New York City’s SoHo neighborhood.

The space spans 3,070 square feet and will carry the Italian luxury label’s full offering of ready-to-wear and accessories for both men and women.

Following the design concept by renowned architect Gwenael Nicolas first presented in the brand’s Paris flagship, the interior features greca-patterned marble floors and sculpted Medusas in a slick, minimalist style.

“I’m so excited to bring Versace to SoHo,” said designer Donatella Versace in a release. “NYC and its downtown cool attitude have always been such a big source of inspiration for me.”