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Vestiaire Collective launches vintage campaign

By Kristopher Fraser

Aug 27, 2020

Vestiaire Collective, a pre-owned fashion resale platform, has launched Vintage Mania, an initiative celebrating the importance and growing popularity of vintage fashion as part of the fashion industry's shift to sustainability. By inviting vintage experts and stylists from around the world to select iconic pieces from the last 50 years, the platform highlights a unique selection of must-have pieces that continue to inspire fashion today.

Vestiaire Collective’s co-founder and fashion Director Sophie Hersan has selected four of her favorite vintage authorities to curate their “Only On Vestiaire” edit, defining the past four decades. Fashion critic Alexander Fury, stylist Bay Garnett, designer Sami Miro and fashion director Suzanne Koller have dug into the platform’s extensive catalog to handpick the best of each decade. Key pieces include a 1970s Celine top, a 1980s Jean Paul Gaultier corset, Alaia studded gloves, a 1990s Margiela biker jacket, and a 2000s Dior set fit for Paris Hilton.

Vintage, one of Vestiaire Collective’s fastest-growing categories, is quickly becoming the preferred choice for millenials and gen-z who are interested in showing their unique sense of style while simultaneously prioritizing a more conscious way to consume fashion. A recent survey found that 60 percent of users who visit Vestiaire Collective are looking for unique and rare pieces they can’t find elsewhere while 16 percent of respondents said they buy vintage every month.

An extensive list of celebrities, including Kendall Jenner, Bella Hadid & Lily-Rose Depp, have often been photographed wearing vintage, further influencing consumers growing interest. Luxury brands have reintroduced numerous heritage designs within new season collections, reinforcing the message that their designs are made to last. Last year saw the comeback of the 90s classic Dior Saddle and Fendi Baguette, while Celine has recently revived its Triomphe and Gucci has reintroduced its iconic Jackie bag.

In a statement, Alexander Fury said, “Vintage pieces have not only historical interest and value, but relevance in today’s wardrobe. They also have the cachet of authenticity - they’re the real deal, not just a reflection of the past. Add in their scarcity and difficulty in finding, and it's a perfect antidote to the universal availability of fashion today.”

Vestiaire Collective will also be hosting a unique treasure hunt on its app, allowing members the opportunity to find iconic pieces for nearly nothing. The vintage celebration will end with a series of mega sales.

photo: courtesy of Vestiaire Collective