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Vineyard vines announces new concept store

By Kristopher Fraser

Oct 11, 2019

Vineyard vines, the preppy brand best recognized by their pink whale logo, will be opening a new concept store in Calfironia featuring the Jim Nantz by vineyard vines collection. Nantz is easily recognizable to sports fans as a commentator on the National Football League, NCAA Division I men's basketball, and the PGA Tour. The store will be just a stone's throw away from his residence in Pebble Beach.

The store will cater to golf fans, as it is also adjacent to Pebble Beach Golf Links, site of the 2019 U.S. Open, and directly across from the Lodge at Pebble Beach. It is slated to open in winter 2020.

"We are excited to team up once again with Jim Nantz, a long-time resident of Pebble Beach and the voice of golf for over 30 years," said Shep Murray, vineyard vines CEO and co-founder, in a statement. "Following the great success of the launch of Jim Nantz by vineyard vines in spring 2019, we're looking forward to engaging with the community in Pebble Beach and further sharing Every Day Should Feel This Good moments with all who stop by."

"Jim is one of golf's most respected figures and we're thrilled to bring our partnership full circle with the Pebble Beach concept store," added Ian Murray, vineyard vines CEO and co-founder, in a statement. "We look forward to also expanding our retail footprint on the West Coast and finding new ways to outfit our customers both on and off the course."

"To call Pebble Beach the home of this new collection is a dream come true," said Jim Nantz in a statement. "I am grateful to Shep and Ian for their support from day one. We are committed to creating the next great golf apparel brand and this is a gigantic step on our exciting journey. Pebble Beach is the ultimate golf destination, but it is more than just that. Every facet of the resort lives up to the gold standard put forth by CEO Bill Perocchi and his remarkable team. Our new store will be a perfect reflection of the Pebble Beach way of life."

Vineyard vines has managed to see impressive growth over the past several years, despite having never raised a penny of equity. In 2016 the brand's sales hit 476 million dollars. Their valuation was once estimated at 1 billion dollars by Reuters, making them one of the most profitable American-based apparel brands.

photo: courtesy of vineyard vines