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W Hotel adds ADBD boutique

By Sara Ehlers

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Los Angeles - Minimalist contemporary brand ADBD recently just opened another retail location. Landing at the W Hotel, the brand just opened a small boutique at the Hollywood location.

The new flagship is 200 square feet and is located in the lobby of the W Hotel. According to Apparel News, the store will be also shoppable by guests’ hotel rooms. The guests will be able to order clothes as easily as room service. ADBD brings its cool, stylish designs including graphic short sleeve jersey tees, low profile hats, crew neck shirts, jersey layering tanks and more. Prices for the brand’s merchandise according to its website retail from approximately 40 to 250 dollars.

The store is not Adam Derry’s first time working with the Hotel. Derry serves as the ADBD’s current chief executive officer and founder. He creative directed a collaboration with W Hotels Worldwide before and redesigned their bedding with sustainable materials in over 8,000 rooms across North America. As founder of the brand, he also works the creative side of ADBD which includes a creative agency service that works with various brands. Additionally to his own clothing line, Derry works on other various projects with ADBD.

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