Walmart launches Moosejaw-curated outdoor shop on website

The "Moosejaw Madness" is officially coming to Walmart.com. Walmart Inc. said it has launched a new premium outdoor store curated by one of its acquired specialty retailers and outdoor-gear company, Moosejaw. The move is part of the retail giant's efforts to lure more shoppers to its website amid stiff competition from rival Amazon.com Inc..