Wantable's new rtw vertical

Wantable has taken a page out of the books of Trunk Club and Keaton Row and has begun offering stylist services. Their new service is called Style Edit, and will be available beginning April 24th, and will offer brands such as BCBG Max Azria, Hudson Denim, Olive + Oak, French Connection, and Paige Premium Denim. The service will cost 20 dollars and will be applied to shoppers purchase.

Stylists will send three to five items in a box for shoppers to try on before they buy. Shoppers who decide to keep all the items shipped will receive a special discount, or they can just buy the ones they want and return the ones they don't. The average price of each box totals 350 dollars.

Even though a 20 dollar service fee has to be paid to the stylists, the company only profits off of items that are purchased. The data they gain from each customer helps Wantable stylists put together boxes that are very well targeted towards their clients, this helps Wantable reduce the problem of too much inventory and avoid too many markdowns.

Style Edit follows in the footsteps of Wantable’s Fitness Edit which has been available for six months. Both Style Edit and Fitness Edit are different from Wantable’s original three verticals for makeup, intimates, and fashion and accessories which are subscription based. Price points for the subscribed model are lower than for the Fitness or Style Edit options.

Wantable is doing quite well for themselves right now. The company's annual growth in the first quarter was a mind blowing 400 percent. The Wisconsin based company does offer shipping overseas, but the majority of their business comes from New York, Los Angeles, Florida, and Texas.

Between companies like Trunk Club, Five Four Club, and Stich Fix getting into the online stylist service business, e-commerce could really be changing in the future. With brick-and-mortar stores becoming smaller and more intimate, sales associates could have their future packaging handpicked items for customers into neat little boxes. The future of shopping, just like the rest of the world, is becoming increasingly tech friendly.