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Whatever Lola Wants returns to LA for the summer

By Sara Ehlers

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Retail

Retail boutique Whatever Lola Wants returns in the form of a temporary boutique in Beverly Hills this week. The store is currently open at South Santa Monica Boulevard.

Whatever Lola Wants serves as boudoir style boutique that used to be set in Los Angeles in 2012. The store had pink walls with a merchandise mix of bathing suits, lingerie, accessories, handbags, and shoewear. The store has returned to Los Angeles in the form of a temporary pop-up. The boutique includes merchandise from brands such as Fifi Chachnil, Shimmi, Kooba, and linda Farrow. The pieces range in price approximately from 70 to 400 dollars. Pieces include lace camisoles, elegant lingerie, trendy swimwear, and more. The pop-up took over the former space of Body Wrap LA on the boulevard strip.

Although there are no confirmations for how long the store will stay open, LA Racked reports that the Beverly Hills store is only temporary. On August 8, the publication also states the brand will host a day event complete with store discounts and music. The company did confirm that it will be “here through August” on its Facebook page. Aside from the summer pop-up, there are no confirmed plans for a new permanent location for the company.

Lola Elmo, founder of Whatever Lola Wants, was a former Playboy stylist. Currently, she is the founder and owner of her brand and temporary boutique.The brand represents sexy swimwear and lingerie pieces for womenswear along with an impressive collection of luxurious accessories.

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