Whimsy + Row launches pop-up and collection

Los Angeles - Santa Monica-based clothing e-tailer Whimsy + Row recently just launched its newest collection. In addition to introducing its first capsule collection, the brand also announced a pop-up boutique in Venice.

The pop-up will be in Venice at Milkmade LA from June 23-26, as reported by Apparel News. The capsule collection will be available at the pop-up, including various bohemian eco-friendly clothing such as dresses, tops, bottoms, rompers, and more. The collection spans in price up to 198 dollars. The idea of the capsule collection is to bring together similar creatives. “I have loved supported like-minded brands and local and handmade artisans, but have been finding a lack of sustainable clothing that meets our mentality and lifestyle,” Rachel Temko, founder of the e-tailer, told Apparel News. By bringing for a sustainable new line, Whimsy + Row is able to introduce a new kind of apparel that is stylistically and mentally aligned with the brand’s values.

Whimsy + Row began by Temko in 2014. Originally, the apparel company was founded in San Francisco. However, the company headquarters relocated to Santa Monica and is now based in SoCal. The company has grown through the online market because it offers chic dresses, footwear, apparel and more. The pop-up will be a way for the brand to expose its online store to customers locally. Although the collection will be at Milkmade during the pop-up, the collection will also stay available through the brand’s website whimsyandrow.com.