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William B + Friends expands in LA

By Sara Ehlers

Apr 29, 2015


William B + Friends, a premier women’s line, recently debuted another location in Los Angeles, making it its third known flagship store. The brick-and-mortar boutique is located on 8300 ½ W. 3rd Street.

The inside of the store includes a luxurious decor. The neat, modern architecture involves a neutral color palette with charcoal grey and green. The space, which was formerly known was DL Rhein, an interior shop, showcases William B’s West Coast line that offers apparel, shoes, and accessories. The items in the store are all under 100 dollars in price.

The private label added “+ Friends” to its name referring to its other various designers that the brand carries including J Brand, Rock N Republic jeans, and more. Although the label carries different designers, 90 percent of the merchandise is primarily William B.

William B expands further in Los Angeles neighborhoods

The brand has been established for nearly 25 years. The store retails at top boutiques present nationally. Starting out from selling sample sales in major markets, the company grew from continued success. With prosperous experiences in markets in Chicago and New York, the line was bought by Linda and Nick Deleo.

After budding success, the line was incorporated into a 42-foot mobile home decorated inside to match the interior of a boutique. The infamous retailing truck would travel to flea markets, private parties, fashion events, and other businesses. Following success on the road, the brand widened its retailers by opening flagships. The branch currently has three flagship stores located in Studio City, Brentwood, and Los Angeles.

According to its website, William B + Friends will be opening another L.A. addition in Larchmont Village shop.