Eventwear retailer, Windsor Fashion LLC, has announced plans to open 28 retail stores by the end of 2021, bringing its overall store total to 294.
The trendled label aims to continue its ongoing highly-engaged communication with its shoppers through the use of in-store interactions and extensive digital marketing, as well as maintaining its infleuncer-led approach to social media management.
“With events and celebrations coming back in full force, we continue to see extremely strong demand across all of our shopping channels and remain confident in the future of brick-and-mortar as a cornerstone of our business, which is enhanced by our e-commerce and omnichannel offerings,” said Leon Zekaria, CEO of Windsor.
He continued: “We’re particularly excited to expand our retail footprint with accelerated store openings to meet more customer’s fashion needs for any occasion at an extraordinary value where and when they choose to shop.”
Recent store openings are located in the likes of California’s Glendale Galleria, Carolina Place in North Carolina and at Kenwood Towne Centre. The retailer further stated that it intends to open an additional 35 stores in 2022, looking to expand within popular high street and shopping areas across the country.
Collections featured in the store include its selection of formal dresses, wedding and ball gowns, women’s workwear and casual lines, such as jeans, jumpsuits and denim. The stores will also hold a wide selection of accessories and shoes.