Zimmermann introduces another flagship on the East Coast

Zimmermann has just added another store location to its count. Opening in the Meatpacking District in New York, the designer brand has unveiled a new 2,000 square foot store.

The store's aesthetic reflects a light, ethereal feel with mostly white decor and a soft palette for accents. The store also has glass windows, metal and glass fixtures, and an overall modern feel. The store will serve as the ready-to-wear label's fourth store in the city. The brand also has stores in SoHo, East Hampton, and the Americana Manhasset. The store includes Zimmermann's latest resort and swim collections as well ranging to approximately 1,600 dollars in price, according to WWD. “We have always loved New York, and its energy and have spent a lot of time in the city over many years,” designer and founder Nicky Zimmermann told the publication.

The Australian label received a minority investment from equity firm General Atlantic early last year. Since then, it seems that the iconic brand has moved forward with its growth as well as retail investments. The fresh New York store only further establishes the company's following on the East Coast, as well as helps to grow the label's overall presence in the U.S.