American musician Brent Faiyaz joins the world of GUESS JEANS

In their latest campaign, directed by Liam MacCrae, GUESS JEANS collaborates with the multi-talented American singer-songwriter, rapper, and music producer Brent Faiyaz. Continuing a commitment to spotlighting future leaders in fashion, art, music, and culture, Brent Faiyaz becomes the newest star to join the GUESS JEANS universe.

Conceived by Nicolai Marciano, Chief New Business Development Officer, this campaign marks Brent Faiyaz's official entry into the world of GUESS JEANS denim. Los Angeles-based photographer Liam MacCrae, known for his work with Stussy and Stone Island, lends his unique visual style to the campaign. Faiyaz is captured in a relaxed setting against a white backdrop, surrounded by flight cases, a clear nod to his musical journey.

Brent Faiyaz wears timeless pieces from the GUESS JEANS collection, crafted using the innovative GUESS AIRWASH technology, including the classic denim trucker jacket and the G16 straight-leg jean.

"I'm grateful for this opportunity. GUESS JEANS is a timeless pillar of American fashion, and it's a true honor to be a part of such a strong and iconic legacy." – Brent Faiyaz

GUESS JEANS offers a refined range of timeless classics, a true reflection of the brand's heritage. Men's styles include the G18 Relaxed, G16 Straight, G14 Slim, and G12 Skinny fits, while the women's collection features the G11 Wide Leg, G05 Skinny, G06 Mom, G09 Bootcut, and G08 Mid-Rise Straight fits. GUESS JEANS provides a complete wardrobe with GUESS AIRWASH denim as its centerpiece.

Following its launch in 2024, GUESS JEANS quickly expanded its international presence, opening its first flagship stores in Amsterdam and Berlin, followed by openings in Orio al Serio, Athens, Kosovo, and numerous pop-up installations in Paris, Barcelona, Milan, Istanbul, and Warsaw. Marciano also propelled GUESS JEANS into the Indian market through a partnership with Tata Unistore.

For 2025, Nicolai Marciano continues the physical expansion of GUESS JEANS with the opening of new flagship stores in Tokyo, in addition to those in his hometown of Los Angeles.

GUESS JEANS continues to enrich its global roster with multi-dimensional talent; Brent Faiyaz joins cultural innovators such as Beabadoobee, Kai-Isaiah Jamal, Gene Gallagher, Iris Law, and Trent Alexander-Arnold as the newest face of the brand.