Arket launches autumn/winter 2026 campaign featuring Iselin Steiro and Badhiel Lony Nyang

Arket presents its autumn/winter 2026 campaign, “Noticing Everyday Beauty”, starring models Iselin Steiro and Badhiel Lony Nyang. The campaign revolves around the textures, colours and rhythms of the season, exploring a quieter way of observing details and everyday moments.

Balance between energy and ease

Captured by Dudi Hasson, Adrian Levander and Daphne Terrasson, the campaign reveals the design directions of the autumn and winter collections, which balance energy and ease. This is reflected in clothing, objects and food.

The imagery juxtaposes rich natural landscapes with the textures of woollen knitwear; shearling; leather; and crisp shirting, creating a visual dialogue between nature and daily life. In a series of short films, Steiro and Nyang share their personal thoughts on beauty. Steiro finds it in nature and in recognising what is already there, while Nyang associates beauty with kindness, connection and community.

Key pieces of the season

The collection introduces updated iconic outerwear such as the pea coat and the trench coat; well-fitting jeans; and woollen knitwear ranging from thin base layers to thicker cashmere styles, alongside refined everyday basics.

Additionally, the collection includes lamb shearling overcoats, wool tailoring, luxurious occasionwear, refined heels, cotton jersey T-shirts and fine singlets. Arket positions each of these as essential wardrobe staples for the upcoming season.