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ARKET launches new womenswear collection exploring purposeful silhouettes for SS25

Fashion
Credits: Arket
PRESS RELEASE
By Press Club

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Known for its design approach that builds on archetypal icons while infusing them with pragmatic beauty, Nordic lifestyle brand ARKET presents a new collection of women's ready-to-wear.

Credits: Arket
Credits: Arket

Key SS25 items

Key shapes include barrel legs and cinched waists in utility sets, balloon-shaped cotton poplin trousers, and a billowy mini skirt paired with a slim, collarless blazer. Midi dresses remain central, falling above and below the knee with straight and A-line shapes, detailed with subtle frills and sewn pleats.

Credits: Arket

The collection revisits brand signatures like the Cotton Poplin Shirt and Maxi Shirt Dress, alongside a new longer denim short silhouette. Activewear elements appear through the Cotton-Blend Parka, capri trousers, trainers, and mesh accessories. Seasonal layering features the triangle bikini, Sleepers flip flops, Puma Speedcat trainers, and Komono sunglasses.

Credits: Arket
Arket
H&M Group
SS25