Be you, Be Bracq: New AW 23-24 campaign

BRACQ

Under the artistic director of MAISON LOUISA BRACQ, Matthieu Bracq, the French brand continues to broaden the audience and explore new creative horizons with its Men’s collection named “Bracq”. During this new AW23-24 season, the accent is put on the embroidered lines for men, the surprising range produced as a tribute to the embroidery workshop of the Bracq family since 1938. From now on, MAISON LOUISA BRACQ is committed to embellishing not only women, but also men, no matter who you are, where you come from or what you look like. With this new AW23-24 collection, we just want to tell you “BE YOU, BE BRACQ”.

TRIBAL & ELECTRIC WAVES

Embroidery for men! Refinement and seduction are not exclusively feminine, our artisan skills in embroidery are applied to boxers, briefs and thongs for men wishing to wear more sexy and festive underwear. Two lines are available in 100% French embroidery, flat and very soft for maximum comfort. The ELECTRIC WAVES collection in black and the TRIBAL collection in khaki allow men to play with their style in a daring way.

Several other ambitious and arty lines are proposed for this season such as ETNA, OXFORD, SOLLAR SAILER OR BOND OF LOVE. With this new collection, we invite you to Matthieu Bracq's intimate project and discover his creative universe. The men’s lines are inspired by the musical culture, the artistic universe, contemporary references, fashion... they are the result of his sensibility, of his vision. Matthieu Bracq continually evolves his inspiration and stands out from the major style and trend conferences.

Our new Men's collection is expanded with a pyjama, designed using our basic round neck long sleeve t-shirts and jersey printed trousers.

The underwear line is made from very fine, Italian compact cotton fabric with a high percentage of elastane providing great comfort with the right amount of compression. It also offers perfect breathability, designed to avoid the retention and perspiration.

The entire collection is produced in premium European materials offering ultimate comfort that is sure to win over new customers.

Louisa Bracq favors exclusively European materials for their quality and proximity helping us reduce the carbon footprint as much as possible. All embroideries for the women’s and men’s collections, are made at our in-house factory in Caudry in the North of France.