Boss returns to center court as official apparel partner of the Nexo Dallas Open 2026

BOSS proudly returns as the official apparel partner of the Nexo Dallas Open for the second consecutive year, reaffirming its commitment to shaping modern tennis culture through style, performance, and immersive brand experiences. The tournament will take place February 7–15, 2026, at the Ford Center at The Star in Frisco, Texas.

Building on the momentum of its inaugural year as official apparel partner, BOSS continues to position itself as a cultural authority within tennis while the sport captures global attention, pushing it forward through storytelling and contemporary design. Alongside play, the brand will be serving up a range of styles with the BOSS x Dallas Open collection, including shirts, sweatshirts, and hats featuring the official Dallas Open logo, while outfitting the tournament’s ball kids in BOSS x Nexo Dallas Open product on court.

At the center of the partnership is BOSS ambassador and world-class tennis star Taylor Fritz. Ranked among the world’s elite players, Fritz once again embodies the brand’s confident mindset on and off the court. Throughout the tournament, Fritz will compete dressed in BOSS, reinforcing the brand’s connection to high-performance sport. Fans will have the opportunity to shop for select styles inspired by his on-court looks, including the now-iconic BOSS headband: playfully nodding to the moment Fritz accidentally wore his upside-down during a standout match last season.

Bringing the excitement directly to fans in the stands, BOSS will host a special in-stadium sweepstakes during one of Taylor Fritz’s matches throughout the tournament. Select fans will receive a complimentary BOSS headband upon entry and be encouraged to wear it during the match, with one lucky participant randomly selected on the jumbotron for a seat upgrade, bringing them closer to the action.

An immersive BOSS pop-up store located within the Ford Center will offer an elevated retail experience, featuring the latest BOSS collections alongside the BOSS x Dallas Open Capsule. Designed to engage fans at every touchpoint, the in-stadium presence transforms the tournament into a true brand moment. BOSS will also once again outfit all ball kids and tournament staff, ensuring a consistent and elevated visual identity throughout the event.

Beyond the court, BOSS continues to engage the Dallas community by taking over the restaurant Monarch Stag for the duration of the tournament. Reimagined as “BOSS Club,” the venue will serve as a social hub for players, media, and guests, blending refined hospitality with the brand’s confident aesthetic.

The BOSS x Nexo Dallas Open capsule will be available on-site at the Ford Center at The Star beginning February 7th, 2026, featuring tees, hoodies, accessories, and more. Prices range from 50 to 228 US dollars.