Brookstone and Christian McCaffrey Campaign and Exclusive Collection Launches for Holiday Season

Brookstone, part of the Bluestar Alliance portfolio, announces the launch of an exclusive partnership with NFL superstar Christian McCaffrey. As part of this partnership, Christian McCaffrey will serve as the brand ambassador for the Brookstone brand and curate a collection of products that spans fitness, recovery, wellness, travel, technology, and lifestyle.

Brookstone is a lifestyle brand that celebrates Doing Life Better, and there is no better ambassador for its commitment to cutting-edge, innovative technology than Christian McCaffrey. Brookstone is known for its excellence in premium products across travel, home, entertainment, tech, and wellness. Since its inception, Brookstone’s product range has offered unique solutions that enhance everyday life experiences in unexpected ways. From exercise recovery to optimizing sleep, Brookstone has become the go-to destination in improving daily life. This fall, fans are invited to discover a collection of products that support recovering faster and traveling smarter.

Christian McCaffrey, a three-time Pro Bowler and All-Pro Athlete, has become a true champion, revered by many as one of the greatest players the NFL has ever seen. McCaffrey first hit the public spotlight in 2015 while at Stanford before being drafted in the first round of the 2017 NFL draft, with the eighth overall pick to the Carolina Panthers. Known for his skills in both rushing and receiving, he has set various records in a single season. In 2022, he was traded to the San Francisco 49ers, where he continues to showcase his many talents including last year’s Super Bowl appearance.

“I’m thrilled to see this partnership with Brookstone come to life, McCaffrey shares. I’ve had the chance to experience and use the products for a while now and they truly enhance my everyday life. Whether you’re traveling, relaxing, or training like I do, they support a balanced lifestyle. I hope this partnership inspires others to enjoy these products as much as I do.”

The exclusive collection features Brookstone’s top-performing products that Christian McCaffrey personally uses, including massage, luggage & travel accessories, headphones, ear buds, watch boxes, pillows, electronics, and grooming items. Each item in this collection is crafted to enhance your daily routine -- whether for travel, relaxation, or personal care, reflecting the active lifestyle championed by McCaffrey.

“Partnering with Christian McCaffrey is a game changer for Brookstone. His commitment to excellence and innovation in his career aligns perfectly with Brookstone’s mission to enhance everyday experiences. Together, we are excited to offer a collection that inspires our customers to Do Life Better,” says CEO Joseph Gabbay.

Brookstone x Christian McCaffrey’s collaboration will be available on Brookstone.com and at select retailers, including Kohl’s, Walmart, Target, Amazon, and more. In addition to the launch on Brookstone.com, Brookstone is excited to participate in a special partnership with Walmart across the San Francisco area. The premium brand activation will pop up outside fourteen Walmart Supercenters highlighting the partnership with Brookstone and Christian McCaffrey. Shoppers will enjoy an immersive, hands-on experience with products from the Brookstone brand as well as McCaffrey’s collection, enabling them to see and feel that quality, participate in a football toss and shop products on Walmart.com.