CASABLANCA Launches First Womenswear Collection, Exclusively with NET-A-PORTER
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Fashion
LONDON, AUGUST 2020 - Casablanca introduces the first womenswear collection with a capsule exclusively available at NET-A-PORTER. The fifteen-piece capsule boasts completely new pieces designed with the Casablanca woman in mind, complimented by recognised #CasaWay classics cut to the female form in new fabrics and prints unique to the range.
“There has always been strong feminine sensibility running through the Casablanca DNA, so launching a dedicated womenswear collection makes total sense for us. When I designed this collection I had an intelligent, visionary woman in mind – her femininity is her strength, but she can embrace the beauty of the masculine too.”
–Charaf Tajer, Founder, CasablancaFor this capsule, Casablanca’s draws inspiration from the boundless beauty of Lake Garda: a view from a waterside Italian sanctuary, surrounded by rich green gardens & flanked by snowcapped mountains. A serene lake glistening in the sun. White roman architecture that beholds glory of women of great power and elegance.
In signature style, Casablanca encapsulates the blend of nature and architecture in an idyllic setting, through silk shirts and robing with delicate hand-painted prints, taking you on a journey through a rich pantone of soft pinks, greens and whites with accents of the iconic Casablanca orange.
Feminine reimaginings of the Casablanca Tennis Club run through the collection in the lightweight sweaters and polo, reminiscent of 1970s in a slim cut and wide collar, and the track suit with wide leg pants, all in a plush cashmere. The tailoring is a graceful nod to Tajer’s affinity with the era, the jacket boasting structured shoulders and elegant peak lapels, complete with high-waisted front pleat trousers that have become synonymous with the Casablanca aesthetic.
Casablanca introduces a companion in its Dalmatian, the most elegant of companions. Effortlessly stylish, she carries two important shades of this colour palette. She is our guide and prevails across the collection. For the womenswear, the Dalmatian print lives beyond the silk shirt in the form of a rich rosa t-shirt and cropped denim jacket, with matching straight cut jeans.
#CasaWay
For media enquiries, please contact:
Michael Dale, Purple (London) Michael.dale@purplepr.com
Jocelyn Mak, Purple (New York) Jocelyn.mak@purplepr.com
Amy Choi, Purple (New York) Amy.choi@purplepr.com
Casablanca comes to life in a palette that simultaneously evokes the clay courts of Stade Roland Garros and the sunbaked terracotta of North Africa; accented with fresh tennis whites and pops of pastel. Sportswear inspired silhouettes are refined but relaxed, and presented in crisp cotton and plush terrycloth.
Casablanca’s aesthetic is a fusion between lux and leisurewear, a perfect equilibrium of comfort and elegance. Casablanca re-interprets timeless environments of a luxurious heritage hotel suite or a crisp glass of champagne at a private country club terrace sunset. By adding a vivacity of colour keeps the brand youthful and easily inserted into a plethora of daily living.
Designed in Paris and made in Casablanca. Casablanca is a modern reimagining of the timeless apres-sport aesthetic.
Applying Neapolitan tailoring techniques to tennis inspired statement pieces. Casablanca offers pieces for wearing when the days exertions are done, but the night has not yet begun. Those magical hours, marked by their sense of ease and heady anticipation, can be the most decadent part of the day. It’s a combination that belies the rich dual heritage of Casablanca’s French-Moroccan founder, Charaf Tajer.
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