Discover the true meaning of giving with Pandora

This campaign features an emotional visual language developed by a team of leading creative professionals. It was directed by visionary filmmaker Roman Coppola, with photography by Craig McDean and Raymond Meier. The soundtrack of the campaign is the classic 'God Only Knows' by The Beach Boys.

The message: giving a gift with intention, inspired by personal relationships and in line with the essence of BE LOVE.

"This collection invites you to pause, dream, and hold onto the memories and moments that shape us,” say A. Filippo Ficarelli and Francesco Terzo, creative directors and senior vice presidents at Pandora. “This season is centred around a feeling, not just the celebration, but also a sense of connection and reflection. We want to create a world where time slows down, where everything shines a little less brightly, and each piece of jewellery is a quiet reminder of what is truly important.”

With the theme of festive fantasies, the brand is expanding its Pandora Moments collection with new moon charms. These are inspired by the glittering night sky and adorned with glossy, moonstone-coloured glass. The Pandora Timeless collection is complemented by festive designs with bows that represent an eternal bond. Featuring rows of sparkling, heart-shaped stones, they bring a touch of glamour to the festive season, perfect for gifting or keeping for yourself. This December, Pandora reminds us that the most beautiful gifts are not found under the Christmas tree, but in the loving thoughts from which they originate.