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Escada SS23: For endless summer days

By Press Club


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Escada SS23. Image: Escada, courtesy of the brand

The Escada Spring/Summer 2023 campaign model

Lise Olsen, a Norwegian beauty, is mesmerizing. Her Nordic-like facial features set her apart and make her simply stunning.

She is currently one of the hottest faces in the fashion industry. Her face has appeared in numerous campaigns for the world's most prestigious fashion houses. We snatched her right off the runway in New York, Milan, and Paris and persuaded her to collaborate with ESCADA.

She is timeless, modern and a real ESCADA beauty thanks to her classic and flawless feminine look.

The Escada Spring/Summer 2023 location

Jordan, a country of contrasts beckons you to daydream and reawakens your sense of summer.

The ideal setting to showcase the new ESCADA collections. A lush waterscape and the distinctiveness of the Dead Sea and the desert Wadi Rum, provide the perfect backdrop for ESCADA.

Who does not wish for endless summer days, pink sunsets, and that special summer feeling? An enchanting setting in which to display our most beautiful ESCADA apparel.

Fashion is the armor we wear to protect ourselves from the realities of everyday life. Everyday exuberance is a disguise worn while we attempt to strike a balance between a desire for distinction and a desire for assimilation or belonging.

Dressing up can make us happy and has a strong connection to illusion, belief, magic, imagination, and protection.

Escada SS23. Image: Escada, courtesy of the brand
Escada SS23. Image: Escada, courtesy of the brand

Being yourself is the key to this ESCADA Spring/Summer 2023 collection. You decide who you are and what you want to express through your apparel and way of life. To highlight these collection inspiration keywords, the chosen campaign location relates flawlessly to the new collection.

Jordan, with its mystical and surreal landscapes, empowers us to escape into our imaginations.

The ESCADA Sport imagery immersed us in the incredible landscape formations of the Dead Sea. The world-famous salt reefs are surreal and breathtakingly beautiful, just like the ESCADA SPORT collection.

Continuing with ESCADA ML, set in the endless expanse and beauty of Jordan's desert, Wadi Rum.

Breathtaking rock formations and bold colors, which are also the ESCADA collection's trademark, provide an environment full of magic, imagination, and illusion. ESCADA ML skillfully transports you to a real / surreal land of dreams and invites you to experience and discover the new ESCADA collections in Jordan's breathtaking beauty. It's time to fantasize with us....

Escada SS23. Image: Escada, courtesy of the brand
Escada SS23. Image: Escada, courtesy of the brand
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