Evolve The Culture A$AP ROCKY x Ray-Ban Present The New Metal Collection

Marking one year at the helm as Ray-Ban’s first ever Creative Director, fashion innovator and multi-hyphenate artist A$AP Rocky presents his debut metal collection, including his first optical designs for the brand. A seamless blend of heritage and innovation, it’s a statement on evolving the culture, authoring a legacy that is entirely your own.

Silhouettes share deep roots with iconic styles from across the decades, but their revolutionary power lies in the present, testing the limits of classic design and expanding its definition. Bold wire frames and rimless sun and optical styles find expression through soft, oval curves and narrow rectangles, etched out in timeless shades of metal. Finally, one unapologetically futuristic model arrives as a rarity, this instantly iconic wraparound silhouette available exclusively in selected stores.

To unveil the new collection, A$AP Rocky joins forces with legendary rap icon Nas, who star alongside each other in an arresting visual narrative. Set in a late-night NYC diner, the campaign film sparks a dialog between past and present, iconic ‘90s inspired scenes are interpreted through the lens of Rocky’s fearlessly modern aesthetic.

Step into Rocky’s radical vision: honor the past but dare to break old limits to stand at the brink of a new story.