Guess reimagines 'Allegra' it-bag with Maura Higgins

American fashion brand Guess is placing its Allegra bag in the spotlight with the new 'Allegra Shows Off' campaign, as announced in a press release. For the autumn/winter 2026 season, the bag is showcased by presenter and model Maura Higgins, shot in a minimalist studio with mod influences and harsh shadows.

According to the brand, the Allegra's design is based on three elements: an architectural, curved silhouette with a pleated structure (form); tactile details such as soft faux suede, polished hardware and a retro bronze G-logo (feeling); and everyday practicality (function).

The collection includes tote bags, satchels and shoulder bags with pleats and knotted straps. The colour palette is dominated by cognac, espresso and olive.

“At Guess, accessories have always been statement pieces. Allegra is exactly that: distinctive, tactile and confident,” says Nicolai Marciano, chief new business development officer.

The collection will be available from mid-August in selected Guess stores, specialist retailers and online, with prices ranging from 125 to 145 euros.