Lacoste returns to the tennis court with new Slam Break sneaker
Lacoste is releasing the Slam Break, the new standout model in its tennis-inspired sneaker line. Following the earlier launch of the Slam Break Premium, worn by tennis player Arthur Fils, the brand is building on its tennis court heritage and some sixty years of experience in footwear.
From tennis court to atelier
The accompanying campaign is set between the atelier and the tennis court, showcasing Lacoste's take on the sport's iconography by reshaping familiar codes. The atelier is presented as the place where raw materials and the brand's sporting heritage are studied, processed and reinterpreted.
Technical foundation with historical roots
The design of the Slam Break references the brand's history in several ways, from the technical ADS (Absorption De Shock) foam to the signature green and white hues of the tennis world. Suede inserts, perforations, ghillie eyelets, a leather heel counter and the embroidered crocodile allude to the visual identity of the game.
Beneath the surface, the construction is more technical. A stretch mesh lining envelops the foot, while the Absorption De Shock technology forms the basis of the midsole foam for lightness, support and stability. This technology was originally developed for performance models from the 2000s, such as the Repel. A TPU heel cap provides additional stability.
Two versions
The Slam Break is available in two versions. The leather model features a clean and timeless upper with the embroidered crocodile, in a colourway of cream and white with grass-green details on the sole.
The textile version combines a ripstop mesh upper, metal eyelets and suede inserts for a more casual feel, in a colourway of white and beige with chocolate brown accents.
Both versions are available for women and men and share the same technical foundation, with additional colour options such as bright pink, ink blue, black, mint green and sky blue.
About Lacoste
Lacoste originated from a bet over a crocodile leather bag. Founder René Lacoste, nicknamed 'le crocodile', designed the first polo shirt in 1933. It was intended for comfort on the tennis court and remains a style icon today. The combination of sportiness and elegance continues to define the brand's DNA.