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Fashion

MAISON MIHARA YASUHIRO SS21: POST-SHOW RELEASE & ASSETS

PRESS RELEASE

By Press Club

Jul 13, 2020

MAISON MIHARA YASUHIRO
2021 SPRING / SUMMER

“MORE OR LESS”

FOR IMMEDIATE RELEASE – 2PM CEST, 11.07.20

The items in the new “spray on” series that will be entering the stage were administered, after being sewn up, with spray at a long-established processing plant in Kyoto using a special hand spray on technology that gives a texture as if dyed. The appeal lies in each one being a one-of-a kind item with a unique texture and a feel of artisanship to it.

Unique joining techniques will again be updated this season as well. Examples are blousons, shirts, and cutsews in which “practically 2 items” are joined together front and back complete with sleeves, and pants that appear to have been imbedded into another pair of pants after being dissembled at the leg. MIHARAYASUHIRO’s specialty, the restructuring design, has also evolved. Disassembling various shirts and reassembling them, linearly cutting three different types of pants each individually and sewing them up as one pair of pants, and with knit and sweats, fashioning items like cardigans and pullovers by joining sleeves together—designs that show the designer at play.

The brand’s originality had also been pursued in the silhouette. Designs in which the sleeves and armholes were moved and placed in a position so that the shoulders slumped over were set here and there with blousons and cardigans in particular. Also utilized is the so-called “resize” technique in which parts are pinched and big parts made smaller.

As for sneakers, the new model, BLAKEY, with its original soles will be coming on the scene. Based on the design of basketball shoes of the 1970s and 1980s, we propose a unique sole molded with clay in a modern style. It matches the simple upper design, and while it is a classic, it radiates an original sense of presence. The continuing model PETERSON, HANK, and BAKER

have also been additionally processed and updated to match western clothes.

TEAM:

FILM ART DIRECTION & EDITING BY TAKAUMI FURUHASHI AT WAKE UP
FASHION SHOW FILMING & EDITING BY INFAS.COM CO
FASHION SHOW DIRECTOR & PRODUCTION BY MICHIO HOSHINA AT BON CO.,LTD.
LIGHTING PLANNER BY RYO KAWAMURA AT ART BRAIN COMPANY
HAIR BY KENJI IDE AT UM
MAKE UP BY KOTO AT UM
INTERNATIONAL PR BY PURPLE
SPECIAL THANKS : SHIBUYA CITY, FUTURE DESIGN SHIBUYA