Mango introduces Hailey Bieber as new brand ambassador for summer 2026 campaign

Mango, one of the leading international fashion brands, is collaborating with Hailey Bieber for its new summer 2026 campaign. The supermodel, entrepreneur and founder of skincare and makeup brand Rhode stars in the new Mango collection, available from today, May 12.

The collection is the latest expression of Mango's ‘Craft Your Own Story’ brand concept, which supports its customers in their search for authenticity and in creating a unique, personal style. Inspired by Los Angeles street style, the collection captures the essence of Hailey Bieber's summer wardrobe. It features micro-shorts, structured crop tops, oversized outerwear and relaxed mini-dresses. These are enhanced with sophisticated touches of blue and red that reflect the vibrant energy of the season.

The collection aligns with Mango's distinctive commitment to superior quality, attention to detail and timeless design. It was created at the company's own atelier in Barcelona, which is staffed by a team of over 500 experts.

Bieber joins Mango's legacy of pioneering collaborations with some of the most recognised names in fashion, culture and sport. Since the nineties, Mango has helped shape the industry's approach to celebrity collaborations. The brand has launched groundbreaking campaigns starring some of the world's leading supermodels and global personalities, thereby strengthening its international positioning.

Bieber follows in the footsteps of iconic figures such as Claudia Schiffer, Naomi Campbell, Kate Moss, Scarlett Johansson, Penélope Cruz, Kendall Jenner and Kaia Gerber. Through Mango Man, the brand has also collaborated with internationally renowned figures such as Jon Kortajarena; Gerard Piqué; Adrien Brody; Antoine Griezmann; and, most recently, tennis player Casper Ruud. This reflects Mango's broader strategy of partnering with influential personalities who embody the brand's contemporary and aspirational vision.

Like previous global brand ambassadors, Bieber embodies a shared vision of authenticity, contemporary elegance and self-expression, values that continue to define and project the brand's essence.

This collaboration is the latest demonstration of Mango's current 4E Strategic Plan 2024-2026, the strategic framework that articulates the company's transformation through four pillars: Elevate, Expand, Earn and Empower. Hailey Bieber's influence and her contemporary approach to fashion reflect Mango's commitment to elevating the brand through aspiration, quality and a unique style designed in Barcelona.

This partnership follows a year of record revenue growth for Mango, with a 13 percent increase to 3.8 billion euros. The company is currently present in over 120 markets through a network of over 2,900 stores, with around one-third of its business coming from the online channel.