Marc Cain stages digital Spring/Summer 2027 show at Italian palazzo

German fashion brand Marc Cain has presented its spring/summer 2027 collection as a digital fashion show under the motto 'Palazzo Dreaming', according to a press release. The show was filmed at the historic Palazzo Ca' di Lista in Veneto, a 16th-century Venetian villa set in the hills between Padua and Venice.

Fifteen models present the collection's 45 looks, with model Faretta Radic opening and closing the show, alongside a deliberately understated hair and make-up look.

The collection features airy dresses, flowing blouses and relaxed shorts, paired with feminine silhouettes, accentuated waists and more casual tailoring. Details include sheer fabrics and summer knitwear with openwork structures, while silk, linen and cotton underline the lightness.

The colour palette runs from raspberry red and fuchsia to royal blue, green and orange, balanced by black and white. Floral and graphic prints, animal prints in leopard, giraffe and cheetah, stripes and statement hats add accents, while the finale turns to sequins, sheer fabrics and lace for a more evening-focused mood.

"Palazzo Ca' di Lista is a magical place, full of history, elegance and Italian lightness," said Marinela Oglan, creative director of Marc Cain, who described the collection as a celebration of summer with relaxed femininity.