MARTIN GARRIX TO BE THE NEW REPLAY BRAND AMBASSADOR

Asolo, 5th July 2023 – Martin Garrix, world-famous Dutch DJ, musician and producer, has entered an agreement that will have him as REPLAY ambassador for the next three years, from July 2023 to June 2026.

This collaboration is in keeping with the strategy undertaken by Replay, aimed at presiding over the passions that move its audience: sport and music. This partnership, Replay’s first in the music world, joins the many already in place in sports, which allowed italian brand to dress legendary teams such as the All Blacks, Ajax, and Paris Saint Germain (to name a few), players such as Neymar Jr and Marco Verratti and the athletics’ legend Usain Bolt.

In addition to the role of testimonial, the agreement between Replay and Martin Garrix includes the design of an exclusive capsule collection.

Matteo Sinigaglia, CEO of Fashion Box SpA, stated: I am happy to welcome Martin to the Replay family because he is a musical genius and also a dear friend. Together we are committed to bringing together the worlds of music and denim with the coolest partnership.”

Martin Garrix added: "I’m very proud to be Replay’s new brand ambassador. The team and I have known each other for quite a while now, and they always make me feel at home. We have been working on exciting things together and look forward to sharing this with everyone soon.’’

Fashion Box S.p.A

Founded in 1981, Fashion Box S.p.A. is a global leader in the denim segment. The Italian group, based in Asolo, in the province of Treviso, creates, promotes and distributes casual wear, accessories and footwear for men, women and children under the brands REPLAY, REPLAY&SONS and WE ARE REPLAY. Fashion Box is currently present throughout Europe, the Middle East, Asia, Latin America and Africa, in a total of over 50 countries. The wholesale distribution network includes 4,000 stores, 124 single-brand stores and 213 corners and shop-in-shops. Exports account for 90% of turnover.

Martin Garrix

Martin Garrix - the name that belongs to one of the youngest and most successful DJ’s/producers championing the pop and electronic scene. Garrix has taken his expertise across the globe, by headlining festivals, breaking through territories, and collaborating with major stars.Garrix has become responsible for providing us with infectious and anthemic dance and pop records through the 2010’s alongside a string of memorable collaborations from ‘In The Name Of Love’ featuring Bebe Rexha, ‘Scared To Be Lonely’ featuring Dua Lipa, ‘There For You’ featuring Troye Sivan, 'Ocean’ featuring Khalid and last but certainly not least ‘Summer Days’ with Macklemore and Patrick Stump of Fall Out Boy. His musicians ear for electronic-infused backdrops has allowed him to impact the world with his infectious productions, both digitally - accumulating a notable 25 million monthly listeners on Spotify alone - through monumental, once-in-a-lifetime performances such as the Winter Olympics 2018, Coachella, Lollapalooza, Ultra Music Festival, Tomorrowland (to name a couple) and eventually announcing to be the Official UEFA Euro 2020 music artist, committing to produce the official song for the tournament as well as other key music at the finals with ‘We Are The People’ with Bono and The Edge as end result. There’s no doubt that this ability to reinvent his brand and fearlessly experiment with his sound, by filtering its many streams of creativity to the masses with such ease, is an undeniable testament to his talent and longevity, ultimately driving his legendary narrative even further.