Olymp introduces opaque Cover Shirt for modern business wear
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German shirt and menswear brand Olymp has introduced the Olymp Cover Shirt, a new take on the classic business shirt. The shirt is made from a specially developed opaque fabric that reduces the visibility of skin, underwear and tattoos, giving the wearer a smart and confident appearance throughout the working day.
Olymp Bezner KG, based in Bietigheim-Bissingen near Stuttgart, is the market leader for shirts in Germany and is represented in more than 40 countries. With the Cover Shirt, the company links its long expertise in shirt-making to a specific customer need.
"These days, a good business shirt has to do more than just look good. It should make the wearer feel good, support them in their daily life and enable them to present themselves with confidence in any situation," says Heiko Ihben, managing director for brand, product and human resources at Olymp.
"With our original Olymp Cover Shirt, we combine our many years of expertise in shirt-making with a specific customer need. For us, true product innovation is demonstrated above all by creating tangible added value without compromising on style, comfort or quality," Ihben adds.
Twill weave for opacity and comfort
The shirt is cut from a finely textured 100 percent cotton twill. Its characteristic diagonal weave gives the fabric a refined look and a soft feel. At the same time, the weave construction increases opacity, which makes the difference particularly visible in light-coloured shirts.
The fabric also carries Olymp's established non-iron, wrinkle-free properties. Combined with its comfort, this makes the Cover Shirt suitable for the office, business meetings and special occasions alike.
The Olymp Cover Shirt is available now in three fits, Comfort Fit, Modern Fit and Body Fit. It comes in six colours: white, off-white, rosé, light blue, dark blue and black.