OLYMP ranks among international leaders in responsible wool use

Fashion supplier Olymp Bezner KG (Olymp) ranks among the leading brands globally for the use of mulesing-free wool. A recent report by global animal welfare organisation Four Paws confirms this status, identifying Olymp as an industry pioneer. The company leads particularly in transparency, traceability and product labelling.

As part of the study “The suffering behind the labels”, Four Paws evaluated 102 international fashion companies regarding the implementation of their sourcing policies, communication transparency and provision of consumer information across e-commerce and specialist retail. Olymp impressed in all examined areas. The brand received top marks for labelling items containing fibres certified by the Responsible Wool Standard (RWS), both on the product itself and online.

“We are pleased about this recognition, but we have not yet reached our goal,” emphasises Johann Trischberger, chief operating officer of Olymp. “Already 98.7 percent of our wool comes from mulesing-free sources. We are working hard to achieve complete exclusion. Our commitment is intended to give consumers clear orientation and show that responsibility and fashion can go hand in hand.” Olymp has signed a corresponding declaration of intent against lamb mutilation with Four Paws. Together with 140 other fashion brands, the company calls on the Australian wool industry to end the practice of mulesing by 2030. This involves a procedure where skin sections are removed from the hindquarters of lambs without sufficient anaesthesia. This globally criticised method is incompatible with modern animal welfare standards.

Transparency is a central component of the corporate strategy for Olymp. The family-owned company discloses its activities in the Sustainability Report 2024, published in September 2025. This reporting follows the requirements of the Corporate Sustainability Reporting Directive (CSRD), including recorded data points in accordance with the European Sustainability Reporting Standards (ESRS).

Olymp intends to consistently expand its range of more sustainable materials and transparency along the supply chain in the future. “Our goal is to make ecological responsibility measurable and at the same time credibly live our brand promise,” says Trischberger.