Pepe Jeans pairs evening looks with denim for holiday 2026

Pepe Jeans has presented its holiday 2026 campaign together with its spring/summer pre-collection. The London-born denim brand, part of Spanish fashion group AWWG, has built the seasonal line-up for women and men around evening-focused looks that sit alongside its core denim range.

The campaign was photographed in London by Charlie Gates under the creative direction of Twin Studio, and features models Julius Bussemaker, Katie Crane, Evans Nikopoulos and Lilli.

For women, the collection works with detailed embroidery, lace and open-weave knits in a palette that runs from black and forest green to Prussian blue. Gold and silver lamé dresses, tops and trousers are designed to move from evening drinks to the after-party.

The menswear offer is styled for day to night, with check shirts, graphic T-shirts and half-zip sweatshirts that reference the brand's London heritage.

Denim ties the collection together. Classic-cut jeans for men and women, denim shirts and denim jackets serve as the base for light knits and casual shirts.

Footwear includes heels alongside flats and sneakers, while bucket bags and crossbody bags in distinctive shapes carry the party theme through to accessories. Sunglasses complete the looks.

The holiday collection is available through the brand's own website, Pepe Jeans stores worldwide and selected wholesale partners throughout the season.