Polo Ralph Lauren presents collection celebrating historic Oak Bluffs community

Ralph Lauren announces the Polo Ralph Lauren for Oak Bluffs new limited-edition collection. The campaign tells the story of the Oak Bluffs community in Martha’s Vineyard, Massachusetts.

A coastal haven for Black communities for more than a century, Oak Bluffs has been enjoyed for generations by seasonal beachgoers, close-knit alumni cohorts and families that built and continue to steward the town’s many charming cottages year-round. As part of this story, Ralph Lauren takes its ongoing partnership with Morehouse and Spelman Colleges off-campus, weaving products into this collection that celebrate timeless collegiate style and the prestigious legacy of both historically Black colleges (HBCUs).

For nearly 60 years, Ralph Lauren has captured the essence of American life and style, showcasing stories of family, heritage, joy and optimism – from the mountains of the American West to the beaches of New England and the storied halls of college campuses. This collection is part of Ralph Lauren's Design with Intent efforts, authentically celebrating heritage and reflecting the many facets of American life that are inspirational and aspirational to the brand.

Continuing the brand’s stories of the summer following its Ralph’s Hamptons campaign, the Polo Ralph Lauren for Oak Bluffs collection blends classic coastal leisurewear – featuring details that nod to the unique heritage of Oak Bluffs – with off-campus collegiate style through the lens of Morehouse and Spelman Colleges. Conceptualised and designed by Morehouse and Spelman alumni at Ralph Lauren, the collection speaks to the on-island styles of longtime residents and vacationers alike, who mix collegiate ballcaps and salt-weathered crewnecks in their summer wardrobe of swimwear and sandals.

“This collection is about more than a charming coastal town; it’s a story of the American dream,” said Ralph Lauren, executive chairman and chief creative officer of Ralph Lauren Corporation. “Oak Bluffs’ unique history, traditions and sense of community deeply inspire me and speak to what we are all searching for – a place where you can be free, uncontrived, joyful and truly at home,” he added.

The full collection – which includes sun-faded knits, heirloom sweaters, sailing-worthy jackets, accessories and more – references styles worn by generations of Oak Bluffs residents and vacationers alike. The stories of Oak Bluffs come to life in a campaign set against historic backdrops directed in partnership with author, director and producer Cole Brown, who brings decades of memories from summers spent on Martha’s Vineyard to this project. Campaign imagery was photographed by Nadine Ijewere with video footage shot by Azariah Bjørvig, both returning after capturing the award-winning Polo Ralph Lauren Exclusively for Morehouse and Spelman Colleges campaign in 2022.

The Polo Ralph Lauren for Oak Bluffs collection will be available to consumers globally on July 24, 2025, on RalphLauren.com, on the Ralph Lauren App, in Morehouse College and Spelman College Follett campus bookstores and in select Ralph Lauren stores while quantities last.