Sustainable Smart Luxury Trailblazer ATP Atelier Debuts Fall 2024 Collection

ATP Atelier, the esteemed Swedish smart luxury brand celebrated for its commitment to sustainability and timeless design, proudly announces the launch of its highly anticipated Fall 2024 collection. This season marks a pivotal moment for the brand as Chiara Borgonovo joins the company as the head designer of the new collection.

The Fall 2024 collection showcases an array of meticulously crafted shoes and bags, each a testament to Borgonovo's innovative design philosophy and her background in architecture. Reflecting ATP Atelier’s dedication to creating enduring, high-quality products, the collection features sleek silhouettes, intricate detailing, and functional yet fashion-forward designs.

"We are thrilled to have Chiara Borgonovo lead our design team," said Maj-La Pizzelli, co-founder and Creative Director of ATP Atelier. "Her architectural background brings a new dimension to our collections, and her ability to blend Italian edge with Scandinavian minimalism aligns perfectly with our vision. This campaign is a celebration of her talent and the timeless beauty of our pieces.”

Chiara Borgonovo’s transition from architecture to fashion has infused the collection with a unique perspective, blending her architectural skills with a passion for timeless design. Her approach mirrors the craftsmanship of building structures designed to last, aligning perfectly with ATP Atelier’s commitment to enduring quality.

ATP Atelier has experienced significant growth in the U.S. market since its debut on Net-A-Porter in 2014, with recent additions to esteemed retailers such as Bergdorf Goodman and Fred Segal. This growth is a testament to the brand’s strong market presence and commitment to organic expansion without external funding.

About ATP Atelier

ATP Atelier was born out of the desire to create shoes and bags that combine contemporary Scandinavian design and authentic Italian craftsmanship. Our mission is to challenge the concept of luxury - to make it smart, not redundant. With a sustainable mindset, we set out to create, not just because, but to make a meaningful difference in real women’s lives.