SWAROVSKI celebrates 130 years of joy with signature Erewhon bag and juice

Part of the Austrian House’s 130th anniversary celebrations and timed to coincide with the arrival of its Masters of Light - Hollywood exhibition in Los Angeles, the collaboration will see the launch of two limited-edition items: a bespoke juice and a crystallized tote bag.

The first-ever Swarovski | Erewhon juice, Lemon 130, is a carefully crafted blend combining mango, lemon, coconut water, coconut milk, ashwagandha, lion’s mane, turmeric, and vanilla with a touch of Swarovski shimmer to create a drink that’s joyfully realized, subtly sweet, and delightfully refreshing. Packaged in Erewhon’s instantly recognizable clear bottle and orange cap, the juice is limited to just 2,400 bottles, available across Erewhon stores from October 29, 2025.

To complement the juice, Swarovski’s Global Creative Director, Giovanna Engelbert, has also designed an exclusive crystallized tote bag. The first Erewhon bag to feature crystal adornment, this practical yet polished oversized tote has been crafted from a bright yellow cotton and features crystallized Erewhon and Swarovski logos on the front and back as well as the celebratory Swarovski 130th anniversary logo on the interior pocket. Only 300 bags will be available to purchase, each numbered to reflect its status as a sought-after collectible.

Giovanna Engelbert, Swarovski Global Creative Director, said: “One of the things I love about crystal is its relationship with light and how this interplay has the power to spark joy. It’s a material that naturally complements the wellness space and aligns with the ethos that drives Erewhon; after all, who doesn’t need more joy and positivity in their life? Finding what feels good was my guiding principle when designing this tote. Yellow is the ultimate mood-boosting shade and, by incorporating crystallized logos on the exterior, we were able to find the perfect balance between extravagance and utility.”

This one-of-a-kind collaboration unites the worlds of fashion, wellness, and lifestyle while honoring the cultural significance of Swarovski’smilestone anniversary

The Swarovski | Erewhon tote bag will be available to purchase from October 29 to November 10, 2025 at the Swarovski Masters of Light: Hollywood pop-up store (6400 Hollywood Boulevard, LA).