Nike and LEGO Group collaboration now available at Kids Foot Locker
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Nike and the LEGO Group have officially activated their global multi-year collaboration, first launched at the end of May, uniting sport and creative play to inspire the next generation. The partnership merges Nike’s vision for the future of youth sport with the LEGO Group’s legacy of imaginative building, offering co-branded products and immersive experiences across key global markets.
Anchored by Nike signature athlete and three-time WNBA MVP A’ja Wilson, the initiative includes a series of digital engagements and physical activations, from the Nike x LEGO Play Arena at LEGOLAND® California to a football-themed summer program in London. Community-centered events in Greater China and U.S. Nike campuses further expand the impact, including recycled-material playgrounds and youth coaching sessions.
Experience the collaboration at Kids Foot Locker
Now available at Kids Foot Locker, the collection features Nike Kids footwear and apparel alongside exclusive LEGO sets. The retail activation brings the collaboration to life in-store, offering a tactile expression of the campaign’s message: connecting sneakers, sport, and building blocks in a single experience.
Experience the kickoff to these drops at:
- North Riverside, Miami
- Chatham Village, Chicago
- Fairlane, Detroit
Collection also available at:
- 34th Street, NYC
- Bay Plaza, Bronx, NY
- Perimeter Mall, Atlanta
The collaboration reflects a broader commitment to inclusive, playful access to sport.