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Reflaunt enters Middle East luxury resale market with Chalhoub Group partnership

By Press Club


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Image: Reflaunt

As the environmental landscape and regulations dictate an acceleration on the shift towards circular models, with heightened expectations for fashion brands to facilitate a second life for products they put in the market, resale solution provider Reflaunt is scaling up its global operations and partnerships with leading luxury brands.

In the Middle East, leading luxury retailer LEVEL SHOES chose Reflaunt as a trusted partner to offer their customers the opportunity to resell the luxury pieces they no longer wear, and browse online a highly curated selection of pre-loved luxury that is showcased on the same site as the new arrivals.

Access the service here: https://levelshoes.reflaunt.com/en-AE

“I’m so proud and excited to be starting 2023 with the launch of this game-changing platform. Listening to our customer’s growing demand to buy and sell pre-owned luxury styles, we have worked extremely hard to provide the most reliable, flexible, and secure service whilst showcasing the ultimate offering from fashion’s favorite names. Not only do we handle all pieces with the most care, and personally collect the items to be sold, but we present them in the best way possible on our website and mobile app… all you have to do is wait to be rewarded.” - Rani Nasr, General Manager – eCommerce

LEVEL SHOES customers are now empowered to send their luxury designer bags, shoes, small leather goods and accessories, in exchange for cash or LEVEL SHOES store credits, which carry an extra 70% in value. Once they submit a request, a LEVEL SHOES courier comes to their home to pick up their items which are later inspected, photographed and digitized with Reflaunt technology. The curated listings can be found in the “Pre Loved” section on levelshoes.com to find each piece a new home.

The LEVEL SHOES Pre Loved Buyback powered by Reflaunt service is available in the UAE, and will soon expand to more countries in the region.

Reflaunt’s partnership with the Chalhoub Group marks a pivotal moment for the resale market in the Middle East, ushered by the combination of Reflaunt’s expertise in resale and Level Shoes’ deep relationship with local consumers and unrivaled service offering.

“We are proud to join forces with Chalhoub Group to accelerate the scale-up of the resale market in the Middle East. Luxury shoppers now have at their fingertips the opportunity to pass on the pieces they no longer wear and enrich their wardrobes with vintage and timeless styles.” - Stephanie Crespin, co-founder and CEO of Reflaunt.


Reflaunt is a technology company that brings Resale-as-a-Service to fashion brands and retailers. With Reflaunt’s leading technology solutions, fashion retailers can empower their own customers to resell or recycle their past purchases in a click, directly on their ecommerce platform. Fashion brands and retailers can rely on Reflaunt’s global operations and resale infrastructure to take back their customers’ entire luxury wardrobe, inspect and value every item, have it sold on a network of over 100 million second-hand shoppers, and boost customer loyalty. Ultimately, Reflaunt helps fashion brands take back control of their second-hand market and reduce radically the amount of textile waste ending up in landfills. Reflaunt partners include BALENCIAGA, NET-A-PORTER, Harvey Nichols, Saks OFF 5th, GANNI, and more than 30 resale channels worldwide. The company is already active in the UK, US, France, Germany, Italy, Hong Kong and Singapore, adding the launch in the UAE in January 2023.

Reflaunt Website: https://www.reflaunt.com/ For partnerships contact: Sofia Gazzotti, VP Brand Partnerships, sofia@reflaunt.com


Level Shoes is a globally recognised hybrid retailer and the largest destination dedicated to the world of designer shoes for Women, Men, and Kids. In addition, a robust e-commerce presence with a website and the ultimate shoe lover’s App, engaging the next generation of consumers and allowing them to shop anytime, anywhere. Level Shoes is present on ten different social channels, inspiring a global audience with English, Arabic and Chinese content. Located at the heart of The Dubai Mall, the lifestyle destination features a wide range of bespoke services, including Personal Shopping, The Personalisation Hub, The Cobbler, and a unique and intrinsic customer experience. Ever developing, in 2021, Level Shoes opened its doors to a new footwear and accessories destination in Riyadh Park, Saudi Arabia - a new home in which to present exceptional choice, inspirational content, and an unrivaled service offering.

Level Shoes Website: https://www.levelshoes.com/

Chalhoub Group