Technology in fashion

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Business|Interview

AI in Fashion: How Hunkemöller uses AI for customer insight, price optimisation and store clustering

Artificial intelligence (AI) is rapidly changing the fashion industry. While some companies are waiting, others are taking bold steps forward. In this edition of the AI in Fashion series, FashionUnited speaks with Gordon Smit, the technology director of Dutch lingerie company Hunkemöller. 1. How do you view AI and what does Hunkemöller use it...

Fashion

New timeline, larger collective: NY Fashion Tech Lab revises model for upcoming edition

NY Fashion Tech Lab is updating its offering for 2026. The non-profit, founded in 2014 by Springboard Enterprises and specialising in platforming women-led B2B fashion technology startups, is stepping into the new year with a revitalised structure, ushering in evolution to adapt to needs of the industry. While the organisation’s mission is to...

Retail

Desigual returns to India via Myntra partnership

Madrid – Desigual is making another attempt to penetrate the Indian market. The company, founded by Thomas Meyer, has resumed operations there through a new partnership with the Indian e-commerce platform and marketplace, Myntra. Under this agreement, the Spanish fashion multinational will once again begin selling its products in the country via...

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Business|Exclusive

Alpha Modus sues H&M for patent infringement

US company Alpha Modus, specialising in the development of technologies for the retail industry, continues its fierce battle for the protection of its industrial and intellectual property. On this occasion, it has filed a lawsuit against Swedish fashion multinational H&M Group. It comes to light following the lawsuit filed against Spanish...

Fashion

Google launches virtual apparel try-on tool in the UK and India

Technology giant Google has rolled out its virtual try-on tool for apparel in the UK and India, ahead of the festive season, which allows online shoppers to see how clothing would look on them by simply uploading a photo. The tool, which is already available in the US, allows users to try on tops, bottoms, dresses, jackets and even shoes across...

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Business

Chinese smart glasses firms eye overseas conquest

In China, AI glasses let the wearer pay in shops with just a glance at a QR code and a voice command, as a growing number of companies look to conquer both growing domestic and overseas markets. Interest in smart eyewear is soaring worldwide after more than a decade of stalled promise, with advances in artificial intelligence sparking a fresh...

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Retail|Report

6 Takeaways for Retailers to Achieve a Winning Holiday Season

The kick-off for the holiday shopping season has begun, with Black Friday well underway and Cyber Monday just around the corner. As shoppers across the nation get into the festive season and begin the hunt for the perfect gifts for their loved ones, one key message emerges. While it’s not secret that shoppers receive countless marketing...

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Business

DHL strengthens partnership with HappyRobot for improved operational efficiency & customer communications

Logistic provider DHL Group is speeding up its company-wide AI strategy through a new partnership between its contract logistics division, DHL Supply Chain, and the AI startup HappyRobot. The partnership is said to underline a key step in rolling out agentic AI to streamline operational communication and improve its customer experience and...

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Business

AI ecommerce startup Onton raises 7.5 million US dollars

AI ecommerce startup Onton has successfully raised 7.5 million US dollars to reimagine and streamline the online shopping experience. In a seed funding round led by Footwork, with participation from Liquid 2, Parable Ventures, 43, and more, the funding round brings Onton’s total funding to approximately 10 million US dollars. Onton aims to use...

Retail

Uber expands its retail offering to include Pacsun, Camping World & Lush

Uber Technologies has expanded its current app retail offering in the United States to include names like Pacun, as it grows its selection. From this week onwards, US consumers can order from hundreds of Pacsun, Camping World, and Lush retail locations through the Uber, Uber Eats, and Postmates apps. Launching in time for the upcoming holiday...

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Business

Apparel technology investments and innovation in Q3 2025

Based on the research data for Q3 2025, here is the list of companies that invested in technology and innovation, ranging from Artificial Intelligence (AI) and robotics to material science and digital platforms. Fashion & Retail Brands • Bestseller: Led a 20 million dollar funding round for Softwear Automation to commercialize autonomous sewing...

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Business

AI, AI, who is the most stylish in the land?

Artificial intelligence (AI) is no longer just a technical tool. It is becoming a constant companion in the daily lives of many consumers, fundamentally changing the relationship between people and brands. According to the latest Accenture study, “Consumer Pulse 2025”, around 30 percent of active users already trust AI tools for shopping and...