Technology in fashion

Looking for IT solutions in fashion? Find information about all sort of fashion software solutions like ERP, PLM, AI, 3D, retail systems and other technology opportunities.

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BusinessPartner Content

A fish named Fred introduces reverse heritage marketing concept

With its series ‘The Lost Tapes’, A fish named Fred is launching an innovative marketing strategy called reverse heritage marketing. The concept was developed by founder and brand builder Rob Schalker. It creates an artificial yet credible history instead of drawing on existing nostalgia. This is a creative form of "fashiontainment". The project...

Fashion

Topshop launches European site across 23 countries

Topshop is continuing its rollout, this time on the digital front. The British brand has now introduced a dedicated European website, launched across 23 EU countries. The Shopify-based platform offers curated edits, new collections, hero categories, and seasonal drops, expanding the availability of its refreshed identity. The EU platform serves...

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Fairs

The relevance of trade fairs and innovation in times of economic uncertainty

A recent panel discussion regarding the upcoming Techtextil and Texprocess 2026 trade fairs highlighted a critical turning point for the textile industry. The discussion brought together four industry experts to address how innovation serves as a tool for resilience during global economic uncertainty. Olaf Schmidt, vice president textiles and...

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Business

AI shopping: Shopify and Google introduce standard for purchases via AI agents

The use of AI for product discovery, comparison, and purchasing is gaining significant momentum, and Shopify is strategically capitalizing on this trend. Together with Google, the company has introduced the Universal Commerce Protocol (UCP): an open standard that allows AI agents to handle purchases directly with brands. The protocol operates...

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Retail

NRF 2026: Five tech start-ups reshaping retail landscape

As the global fashion industry navigates a transformative period defined by technological integration and sustainability mandates, the NRF 2026 Innovators Showcase has emerged as a critical hub for next-generation solutions. Taking place at the Jacob K. Javits Convention Center in New York from 11 to 13 January, the event highlights companies...

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Business

JD Sports to allow US shoppers to purchase through AI platforms

The JD Group is due to enable US customers to purchase products through AI platforms. The sportswear retailer has announced a global agreement with digital commerce platform provider Commercetools and Stripe to allow for one-click purchases on platforms such as Gemini and ChatGPT. The company will leverage the duo’s Agentic Commerce Suite (ACS)...

Fashion

AI pendants back in vogue at tech show after early setback

Pendants and brooches packed with artificial intelligence abounded at the Consumer Electronics show, using cameras and microphones to watch and listen through the day like a vigilant personal assistant. The return of the wearable tech comes about a year after the discontinuation of a Humane AI Pin panned by reviewers after it was launched amid...

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Business

Hong Kong's luxury department store Lane Crawford launches AI stylist

AiDLab is collaborating with iconic Hong Kong luxury department store Lane Crawford, fashion innovator Calvin Wong, CEO and Centre Director of AiDLab and Endowed Professor in Fashion at The Hong Kong Polytechnic University (PolyU), announced today on LinkedIn. AiDLab, which stands for the Laboratory for Artificial Intelligence in Design, is a...

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Business

Target leverages Gen AI to accelerate production and trend forecasting

The American value retailer is looking to move faster than ever before to engage with shoppers where trends emerge, as data from the HubSpot Consumer Trend Report 2024/2025 found that 85 percent of Gen Z and Millennials want to purchase trending products within 24 hours of seeing them on social media. Target has invested in new tools, such as...

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Business

AI agents will be our shopping guides by 2026, and Gen Z is already there

Picture this: you want a pair of Balenciaga black boots. You open Google and type “Balenciaga boots black”, and begin the routine: endless results, tabs, filters, sizes, prices… scroll, compare, doubt, repeat. This is what shopping experience has become: product choice explodes, while consumer attention collapses. Searches feel time-consuming,...

BusinessPartner Content

America on demand: Unlock the US market with pay-as-you-sell e-commerce solution

For many successful fashion and lifestyle brands looking to grow their customer base, entering the US market is a key step in their international expansion strategy – whether it’s household names such as Gymshark or high-end brands like Sézane. But with the cost of setting up US logistics operations often prohibitively high, how can less...

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Retail

2026 E-commerce trends in Latin America: key insights into an expanding and transforming market

Buenos Aires - Latin America will enter 2026 with a more mature and selective e-commerce landscape. After years of growth, the focus is shifting towards profitability, operational reliability and technological adaptation, with an emphasis on artificial intelligence (AI) and local payment methods. The differences between countries will dictate...