Technology in fashion

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Business|UPDATE

Amazon confirms reports, announcing 16,000 layoffs amidst AI & efficiency restructuring plan

Amazon has announced that it will be making 16,000 roles redundant across its global company,confirming media reports that had been circulating since last Friday. The announcement marks the second major round of layoffs made by the tech and e-commerce giant over the past four months, in line with Amazon’s broader aim to streamline its operations...

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Business

Phia secures 35 million dollars in series A funding to scale AI shopping platform

Phia, the AI-driven shopping agent co-founded by Phoebe Gates and Sophia Kianni, has secured 35 million dollars in series A funding. Led by Notable Capital, with support from Khosla Ventures and Kleiner Perkins, the round values the 10-month-old startup at 185 million dollars. Since its April 2025 debut, Phia has scaled to over one million users...

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Business

Amazon expected to cut thousands of corporate jobs

Amazon is expected to announce a second round of job cuts as early as Tuesday this week, in line with the e-commerce and tech giant’s wider restructuring efforts, which include efforts to reduce its corporate workforce by 30,000, according to US media reports. Equal to approximately 10 percent of its corporate workforce, the news comes months...

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Business

Brunello Cucinelli launches new e-commerce platform

Italian luxury brand Brunello Cucinelli has launched a new e-commerce platform underpinned by artificial intelligence (AI), which is now available in Italy, the UK, and the US, ahead of a rollout to other markets in the coming months. In a statement, the Italian brand said the new e-commerce platform is an evolution of the site...

Retail

Stitch Fix launches new Compliment Guarantee to help boost confidence

Online personal styling service Stitch Fix has launched a new guarantee to help reinforce the notion that great style goes further than just clothes, but that it is also about showing up confidently. Introduced ahead of National Compliments Day on January 24, Stitch Fix has introduced a ‘Compliment Guarantee.’ Designed to combat the...

BusinessPartner Content

From stitch to scale report: a data-driven look at what’s really reshaping fashion manufacturing

Uncertainty has become the new normal for fashion. Tariffs, supply chain disruptions, excess inventory, and shifting consumer demand are putting unprecedented pressure on brands, retailers, and manufacturers. The new Retail Strategy Group x Lectra report “From stitch to scale” views into the structural pressures reshaping fashion today. Based on...

Retail

Quince expands to Canada, marking its debut international push

Direct-to-consumer lifestyle brand Quince has officially launched in Canada, a significant milestone for the label, highlighting its first international market expansion. In addition to launching a dedicated Canadian website, quince.ca, where local customers can now purchase a curated selection of Quince’s best-selling apparel, accessories and...

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Business|Interview

AEO, trust signals, and digital assistants: Adapting fashion brands to the new rules of AI shopping

AI commerce is quickly becoming a norm in fashion. As consumers increasingly turn to AI assistants for product discovery and recommendations, brands are being encouraged to rethink their approach to digital shopping journeys. Traditional search and e-commerce funnels are shifting towards AI-led experiences that prioritise speed, relevance and...

BusinessPartner Content

A fish named Fred introduces reverse heritage marketing concept

With its series ‘The Lost Tapes’, A fish named Fred is launching an innovative marketing strategy called reverse heritage marketing. The concept was developed by founder and brand builder Rob Schalker. It creates an artificial yet credible history instead of drawing on existing nostalgia. This is a creative form of "fashiontainment". The project...

Fashion

Topshop launches European site across 23 countries

Topshop is continuing its rollout, this time on the digital front. The British brand has now introduced a dedicated European website, launched across 23 EU countries. The Shopify-based platform offers curated edits, new collections, hero categories, and seasonal drops, expanding the availability of its refreshed identity. The EU platform serves...

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Fairs

The relevance of trade fairs and innovation in times of economic uncertainty

A recent panel discussion regarding the upcoming Techtextil and Texprocess 2026 trade fairs highlighted a critical turning point for the textile industry. The discussion brought together four industry experts to address how innovation serves as a tool for resilience during global economic uncertainty. Olaf Schmidt, vice president textiles and...

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Business

AI shopping: Shopify and Google introduce standard for purchases via AI agents

The use of AI for product discovery, comparison, and purchasing is gaining significant momentum, and Shopify is strategically capitalizing on this trend. Together with Google, the company has introduced the Universal Commerce Protocol (UCP): an open standard that allows AI agents to handle purchases directly with brands. The protocol operates...