Technology in fashion

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Alibaba: AI bet erodes profits

Beijing - Chinese e-commerce giant Alibaba Group Holding Limited (Alibaba) announced on Wednesday an 18 percent drop in its annual net profit. The results were weighed down by a price war in China and ambitious investments in artificial intelligence (AI). The Hangzhou-based group (eastern China) operates some of China's largest online shopping...

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Under Armour partners with Persona AI on humanoid robotics materials research

Sportswear giant Under Armour has entered a research and development collaboration with Persona AI to explore how advanced performance materials can support humanoid robots operating in industrial environments. The partnership will focus on robots designed for physically demanding and high-risk settings, including welding, heavy manufacturing,...

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Tapestry secures AI patent for decision-making platform Mira

Tapestry has been awarded a US patent for Mira, an internal AI platform designed to connect data across the business and support faster decision-making across its brands, including Coach and Kate Spade New York. The patent covers the core architecture of the platform and marks Tapestry’s first AI-related patent and second technology patent...

Fashion Partner Content

Alvanon previews world's first phygital sizing solution for luxury and designer brands

Alvanon, a leading sizing technology company for the fashion industry, has previewed the world's first luxury and designer phygital sizing solution; the Specialty Catwalk Series. Luxury brands, including Armani, attended the spectacular preview show, “The Intelligent Atelier,” hosted by Alvanon in collaboration with D-house Laboratorio Urbano at...

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OTB Group teams up with Google to launch AI shopping experiences

OTB Group, the parent company of brands including Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf, is teaming up with Google Cloud to launch a new AI-enhanced and “hyper-personalised” shopping experience using the technology giant’s virtual try-on API. The initiative aims to bridge physical and digital shopping experiences by...

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Retail|Commentary

Programmed desire: how fashion stays desirable when AI fills the shopping basket

Fashion has always been about seduction, desire, belonging and differentiation. Aura, as people much younger than me call it. We covet a look, a feeling, a style, a lifestyle. This desire is triggered by inspiring people on social media, catwalks, in pop culture, advertising and within our circle of friends. The sources of this desire have...

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Retail

World Retail Congress: Fashion retail between an AI boost, consumer pressure and a new desire for connection

At the World Retail Congress (WRC), a look at current developments in fashion retail – between artificial intelligence (AI) and consumer pressure – revealed that the rules of the game are noticeably shifting. The decisive factor is how companies react and what priorities they derive from this. Before discussions on the WRC stages this week...

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InMobi launches “Ad Experiences” with Fossil as first brand partner

InMobi, the global technology leader specializing in agentic commerce and advertising, today announced the official launch of InMobi Ad Experiences. This enhanced full-funnel solution combines the company’s proprietary first-party data and inventory from Glance, its consumer agentic commerce platform with nearly two decades of programmatic scale...

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Amazon exceeds expectations, boosted by AI and Anthropic

New York - Amazon reported better-than-expected results for the first quarter, driven primarily by its cloud computing subsidiary, Amazon Web Services (AWS). The division continues to benefit from the appetite for artificial intelligence (AI). The Seattle-based group also saw its profit soar following a revision of the book value of its stake in...

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Fashion |Opinion

The Tech Gala: When fashion’s front row is bought, not built

The red carpets have been non-stop this past week. A state visit from King Charles to the United States, the global premieres of The Devil Wears Prada 2 (DWP), and a beautiful Chanel Cruise show in Biarritz have kept fashion in a constant state of performance. Stylists like Micaela Erlanger, Erin Walsh, and Jessica Paster have been working...

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Retail|Report

How AI is redefining the role of physical stores, and what retailers should know

Artificial intelligence (AI) is not only changing how we shop online, but it's also transforming physical retail. While stores are still viewed as essential “anchors” for commerce in 2030, AI, together with shifting consumer behaviours, continues to reshape the purpose of physical retail. A new study released by ICSC and McKinsey & Company,...

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Data and transparency: Asos roadmap to sustainable growth

In a period of significant recalibration for the pure-play e-commerce sector, Asos is moving beyond its turnaround phase by implementing a ‘new commercial logic’ designed to decouple growth from heavy discounting. Speaking at the World Retail Congress in Berlin, José Antonio Ramos Calamonte, chief executive officer of Asos, detailed how the...