Technology in fashion

Lululemon launches e-commerce for Mexico, confirms eight new stores

Lululemon is continuing to scale in Mexico where it has now officially launched a dedicated e-commerce channel to enhance customer experience. The site’s debut complements the Canadian company’s further plans to increase its store count in the region during fiscal year 2026. In a press release, Lululemon confirmed that it is looking to open...

EventPress Release

The Fabricant Global AI Design Competition for Fashion Students and Graduates

The Fabricant has launched Design Forward 26, a global open competition inviting fashion students and recent graduates to build a full AI-native collection — with free platform access provided to every entrant. Submissions are open now through 29 April 2026. The competition is built on a direct premise: access to professional tools should not...

BusinessPress Release

e-SCM Talks: How Bellerose Optimizes Its Operations with e-SCM

An inside look at fashion supply chains At the Copenhagen International Fashion Fair (CIFF), a major fashion event in Northern Europe, CIFF Media highlights the profound transformations shaping the industry through a video podcast dedicated to fashion tech and supply chains. In a context where fashion is becoming increasingly demanding in terms...

How Chicago Protective Apparel Leveraged Lectra to Deliver Measurable Gains in Just Six Months

In high-hazard personal protective apparel, performance is non-negotiable. Manufacturers must balance uncompromising safety standards, complex product portfolios and growing demand, all while maintaining speed, quality and cost control. This is where Lectra—a global leader in industrial intelligence solutions—brings decisive value. By combining...

Aiayu achieves 22 percent growth in gross profit in 2025

Danish clothing and lifestyle brand Aiayu achieved a 22 percent increase in gross profit in 2025, according to a press release. Gross profit increased from 3.8 million euros (4.47 million dollars) in 2024 to 4.64 million euros in 2025. Net profit after tax rose in the same period from 740,000 euros to 970,000 euros. Equity grew from 3.7 million...

Global growth for fashion brands via e-commerce marketplaces

If your fashion brand has established a strong presence in its home market, expanding internationally through e-commerce marketplaces can unlock significant growth opportunities. Platforms like Macy’s, Saks Fifth Avenue, ASOS and Zalando can connect your products with new customers, increasing brand visibility across global markets. However,...

From shoe company to AI: Allbirds' stock surge loses steam

The stock market surge of the former shoe company Allbirds, following its surprising pivot to the artificial intelligence (AI) business, is losing steam. The stock fell by more than 35 percent on Thursday after its price had previously increased approximately sevenfold. Allbirds was once a popular shoe brand, particularly in tech circles, which...

BusinessPress Release

MyTower acquires TDI, Winddle and Belharra e-SCM to build a leading European Supply Chain Management player

French supply chain software provider MyTower is accelerating the consolidation of the European market for software solutions dedicated to transport, customs and trade compliance. Backed since December 2025 by the investment fund Verto Growth, the group is joining forces with three recognized industry players — TDI, Winddle and Belharra e-SCM —...

Ireland launches national circular economy strategy for textile industry

The Irish government has launched a new strategy to overhaul the national textile industry, with the mission of shifting from a linear “take-make-waste” model to a circular economy. With the unveiling of the Whole of Government Economy Strategy 2026-2028 and the first-ever National Policy Statement and Roadmap on Circular Textiles, Ireland is...

Brunello Cucinelli closes first quarter with revenues up 8 percent

Brunello Cucinelli closed the first quarter of 2026 with total revenues of 369.1 million euros (431.3 million dollars), representing an increase of +14 percent at constant exchange rates and +8.1 percent at current exchange rates. The company achieved an excellent performance in the retail channel, increasing by +20.1 percent at constant...

AI can help fashion brands grow internationally, but only if it solves the right problems

AI is advancing faster than most ecommerce operating models can absorb. As brands expand internationally, many are layering AI tools onto fragmented systems, creating new points of complexity rather than resolving the underlying ones that directly impact conversion, cost and customer experience. The opportunity is not just applying AI, but...