2XU news and archive

2XU founder launches high-performance sportswear brand Pressio

Pressio, a new high-performance compression sportswear brand, has launched in the UK, debuting via Selfridges, Flannels, Browns, and its website. The sporting apparel brand is based on the pillars of performance, sustainability, and ethics by partnering with recycled yarn manufacturers to ensure every yarn selection, knitting technique, dying,...

Fashion

From triathlete to sportswear: Interview with Mike Martin, Sales and Marketing Director at 2XU

Worn by athletes all over the world, from the AFL to the NBA, 2XU has become a leader in performance garments, specifically known for their medical-grade compression tights. The company’s Sales and Marketing Director (EMEA), Mike Martin, tells FashionUnited, “aside from our tights providing amazing performance and recovery advantages, the high...

BusinessFeatured

2XU plans to move into North American markets with Los Angeles HQ

Los Angeles - Activewear brand 2XU just announced that it will open up its newest headquarters in North America. The athletic company has decided to launch its office in Santa Monica. Known for compression garments, the activewear line is worn by professional athletes, world champion triathletes, and Hollywood celebrities. By opening this...

RetailFeatured

2XU attempts to expand in the U.S.

A little slice of down under could be making its way into the athletic section of your closet pretty soon. Australian based activerwear brand 2XU who specializes in compression style athletic gear is launching its first global marketing campaign, with one of the mains focuses of the campaign being the expansion of their U.S. presence. The...