2XU attempts to expand in the U.S.

A little slice of down under could be making its way into the athletic section of your closet pretty soon. Australian based activerwear brand 2XU who specializes in compression style athletic gear is launching its first global marketing campaign, with one of the mains focuses of the campaign being the expansion of their U.S. presence. The campaign centers around a short film titled “Heart not Hype” that tells the story of athletes training in 2XU apparel.