Advertising Standards Authority news and archive

Pretty Little Thing advert banned for being 'overly sexualized'

An advertisement by fast fashion retailer Pretty Little Thing has been banned for being offensive and overly sexualized. The campaign, which features scantily dressed women wearing exposing lingerie, was shown in a YouTube advertisement but banned by the Advertising Standards Authority (ASA) for depicting women as sex objects. According to the...

Fashion Featured

Boohoo faux fur jumper found to contain real fur

Online retailer Boohoo has been condemned by the Advertising Standards Authority (ASA) for selling a faux fur pom pom jumper that was found to contain real fur, which it states was “misleading” to consumers. The UK advertising watchdog upheld complaints by Humane Society International (HSI) UK, and ruled that the advert for the jumper on the...

Fashion

Jack Wills advert banned for being 'sexually suggestive'

London - An advert from high street retailer Jack Wills in a direct mail catalogue has been banned by the UK advertising watchdog for featuring 'sexually suggestive' images and text. The advert, which was featured in the spring catalogue of Jack Wills in February, depicted female and male models in the retailer's underwear, dancing and drinking...

Apparel

American Apparel's 'Lolita' adverts banned by watchdog

After being accused of depicting 'underage porn' in image meant to promote their back-to-school range, LA-based clothing brand American Apparel campaign has now been banned by the Advertising Standards Authority (ASA). Last month American Apparel uploaded a few images from its back-to-school campaign on its UK Instagram account and one...

Trends

YSL Belle D’Opium banned

Following the footsteps of controversial billboard advert featuring a naked Sophie Dahl for Yves Saint Laurent Opium, now the sister fragrance is banned for simulating drug use. The YSL Belle D’Opium television commercial is banned from the British silver screen by the Advertising Standards Authority (ASA). According to the institution ‘Belle’...

Trends

No more bum-toning trainer ads

The Advertising Standards Authority (ASA) banned Reebok’s EasyTone Curve trainer campaign. Following two complaints accusing the ad was misleading, and not living up of the expectations from the voiceover: "Reebok EasyTone. Helps tone legs and bum more than regular trainers. Reebok EasyTone with balanced ball inspired technology. Better legs and...

Fashion

Louis Vuitton bags an advertising ban

The luxury goods brand Louis Vuitton misled consumers into thinking products were handmade, according to the advertising watchdog. Louis Vuitton ran two national press advertisements featuring a photograph of a woman stitching the handle of a handbag and another of a woman creating the folds of a wallet. The wording of the ads suggested that...