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AYR bows new location in SoHo

Lifestyle brand AYR, which stands for All Year Round, just confirmed a new boutique landing on the East Coast. The contemporary label will open its first permanent location in SoHo. The brand's SoHo location opened this Thursday, April 6, according to WWD. The shop boasts 600 square feet and offers the brand's new spring collection. The boutique...

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Retail

AYR opens pop-up on Abbot Kinney in Venice

Through the brand's website, AYR has made an announcement. The U.S.-based brand confirmed that it would be opening a shop on Abbot Kinney in Venice Beach temporarily until April. The contemporary label also has a pop-up currently on the Upper East Side, creating a bi-coastal presence for the brand. The New York shop opened up on Lexington...

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Business

Ayr to branch off from Bonobos to form as its own standalone company

Owned by online retailer Bonobos, Ayr is planning to become its own company starting in 2016. Due to the success the e-commerce driven womenswear line has had up until now, it’s only natural that things would move forward. The New York-based brand only launched nearly two years ago. Co-founded by both Maggie Winter and former chief executive...