Alo news and archive

Alo taps Bella Hadid to drive pre-fall sales

Alo has named Bella Hadid the face of its latest campaign, tying the model and entrepreneur to the launch of its pre-fall collection on Tuesday. Bella Hadid for Alo's pre-fall 2026 campaign Credits: Alo The Los Angeles wellness brand, which built its business on studio-to-street apparel rooted in yoga and mindfulness, framed the partnership...

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Fashion |In Pictures

Alo enters eyewear market with new sunglasses line

Alo is adding another category to its fast-expanding lifestyle portfolio. The Los Angeles-based wellness brand is launching its first sunglasses collection on Wednesday, marking its formal entry into eyewear as it continues to build out its ambitions beyond activewear. The debut line comprises six silhouettes — Rectangle, Oval, Cat Eye, Wire...

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People

Alo appoints new international CEO to drive global expansion

Los Angeles-based wellness lifestyle brand Alo, known for its premium, fashion-forward fitness clothing, has appointed former Dior and Miu Miu executive Benedetta Petruzzo as its international chief executive officer. In the newly created role, Petruzzo will take the helm of driving Alo’s international expansion, by evolving the brand’s...

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Retail

Alo Yoga announces UK expansion with debut London flagship

US athleisure brand Alo Yoga is expanding to the UK and opening its first flagship store on London’s King’s Road on November 17 as part of the brand’s retail growth strategy. The opening marks the first of Alo’s bricks-and-mortar shops in the UK, with the Los Angeles-based brand planning to open two further freestanding stores across London in...

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Retail|OPINION

How to turn your store into the hottest destination

As 2019 kicked in, so did retail’s new reality on real-estate. Dutch media revealed that in large parts of the country, rental prices of retail units are in a nosedive. Except for the five largest cities. There, rental prices are skyrocketing. To total frustration of the local shopkeepers, since they are already dealing with other suffocating...