How to turn your store into the hottest destination

As 2019 kicked in, so did retail’s new reality on real-estate. Dutch media revealed that in large parts of the country, rental prices of retail units are in a nosedive. Except for the five largest cities. There, rental prices are skyrocketing. To total frustration of the local shopkeepers, since they are already dealing with other suffocating operational costs. This is also happening in the UK, the US and other parts of the world. Location, location, has been the longstanding universal adagio in retail. But how dependent are you of a location, if you can be a destination on your own?