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JCPenney reinvents its Xersion activewear label

JCPenney has redesigned its activewear label, Xersion, for the first time since its launch in 2008. The retailer is working to strengthen its branded merchandise offerings in 2021. “We are kicking off 2021 in the best way possible – offering new and improved merchandise to our customers,” Michelle Wlazlo, JCPenney's executive vice president and...

Jan 8, 2021