Athleticwear news and archive

Pair of Thieves launchs performance basics collection SuperCool

LA-based men's basic brand Pair of Thieves has launched a new collection featuring active and performance-driven items under the name SuperCool. Designed to support men during a wide range of physical activities, from basketball to working out, the SuperCool line was created with movement in mind. Key items in the collection include SuperCool...

Member

Fashion

Lexus and Salehe Bembury team up with Champion on apparel collection

Automaker Lexus has teamed up with designer Salehe Bembury and athleticwear company Champion on a capsule collection inspired by Lexus cars. The unisex collection includes three pieces: a hoodie, t-shirt and hat, each incorporated with elements of Bembury’s identity including his logo and signature fingerprint. The pieces will also feature...

Fashion

JCPenney reinvents its Xersion activewear label

JCPenney has redesigned its activewear label, Xersion, for the first time since its launch in 2008. The retailer is working to strengthen its branded merchandise offerings in 2021. “We are kicking off 2021 in the best way possible – offering new and improved merchandise to our customers,” Michelle Wlazlo, JCPenney's executive vice president and...

Retail

Lululemon begins selling newly acquired Mirror in stores

Lululemon is expanding its in-store offering beyond athleisure clothing. The athletic apparel brand will begin selling its newly acquired Mirror home gym in 18 stores across the U.S. this month. The company bought the at-home fitness platform in June of this year, stating at the time that it planned to build upon its vision of building a...

Member

Business

Gap Inc. shuts down Hill City menswear brand

Gap is winding down operations of Hill City, a men's athleticwear brand the company had launched in 2018. The closure was announced through a statement published to the brand's website homepage, and alludes to fact that the decision was a result of the current economic crisis. "We are living in unprecedented times with unprecedented...

Member

Fashion

Target launches new activewear brand All In One

Target is starting 2020 off ready to prepare consumers for health and fitness New Year's resolutions. The American retailer has announced a new private label brand for activewear and sporting goods. Called All In Motion, Target's new line was created using feedback from over 15,000 shoppers, and offers high quality performance fabrics at Target...

Fashion

Unfashionable athletic apparel impedes on fitness goals, according to new study

Americans aren't working out because they don't like their gym clothes. Personal styling service Trunk Club partnered with OnePoll to conduct a study determining why Americans opt out of exercise - and apparel plays a major role. Ninety-two percent of Americans said that they would make more use out of their gym membership if they had workout...

Member

Fashion

Beyoncé's Ivy Park line announces Adidas collaboration

Beyoncé is relaunching her athleisure Ivy Park brand as a sole owner after buying out former business partner Philip Green, and with the relaunch comes a new collaboration. Ivy Park and Adidas will come together on a Spring 2020 capsule collection of gender-neutral performance apparel, footwear and accessories. According to a press release, the...

FeaturedMember

Retail

Rent the Runway launches new clothing category for winter sports

Just in time for ski season, Rent the Runway has expanded its collections to include a new rental category dedicated to athleisure and skiwear. As with its existing womenswear categories, this athleticwear range is available for customers to rent either through 4-8 day Reserve rentals that start at 30 dollars or the company’s Unlimited and...

Fashion

Volcom partners with U.S. Snowboard team as official outfitter

Volcom is going to the 2022 Beijing Olympic Winter Games. The apparel and lifestyle brand will become the official apparel partner of the U.S. Snowboard Team. In this new role, Volcom will outfit the American snowboardcross, slopestyle/big air, and halfpipe teams through the 2022 Winter Olympics. "Volcom is a brand that has strong ties to...

Member

Fashion

Sézane debuts first athleticwear collection

Parisian women's ready-to-wear brand Sézane is delving into athletic and loungewear through a new, limited-edition capsule collection. Titled "Education Philosophique et Sportif," or "EPS" for short, the capsule collection features 23 leisurewear pieces made from 100 percent recycled or eco-friendly materials such as organic GOTS certified...

Member

Fashion

Lacoste to be the most popular brand at the U.S. Open

This year, Lacoste will be the most represented athleticwear outfitter at the upcoming U.S. Open. This is the first time that the brand will be seen so widely at the two-week tennis tournament. Each of Lacoste's ambassadors, Serbian athlete Novak Djokovic, Russian athlete Daniil Medvedev and Spanish athlete Roberto Bautista Agut are entering the...